Melco Resorts & Entertainment is actively supporting the large-scale “Macao Week in Shaanxi • Xi’an” roadshow organized by Macao Government Tourism Office (MGTO) at Zhonghe Square at Qujiang Pool Heritage Park between August 22-26. To leverage the impact of this large-scale roadshow, MGTO and Melco is co-hosting the “Way to Macau” event, a dedicated Macanese and Portuguese food promotional event at W Xi’an between August 20 to September 1. Melco Culinary Team representatives travelled to Xi’an to exchange culinary skills with W Xi’an’s chef team. A special Macao-Portuguese themed buffet has been launched at W Xi’an’s restaurant Wei, allowing locals to experience the unique taste of Macao’s food culture.
Melco hosted a special launch ceremony and dinner to mark the occasion yesterday at W Xi’an. Officiating guests included Ms. Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office; Senior Management Representative of Xi’an Municipal Bureau of Culture and Tourism; Mr. Lam In Kit, Chief of the Division of Tourism, MICE and Commerce of the Economic Development Bureau of Hengqin; Ms. Gloria Chak, Manager of Convention and Exhibition Industry Development Division, Commerce and Investment Promotion Institute; Mr. Ma Chi Ming, Director of the Shaanxi Liaison Unit of the Government of the Hong Kong SAR; Mr. Zhang Yong, Full-time Vice President of the Shaanxi People Foreign Friendly Association; Ms. Chimmy Leung, Executive Director of Corporate Communications of Melco; Mr. Thomas Leung, Director of OTA and Leisure Sales and Destination Sales of Melco; Mr. Frank Wang, Acting General Manager of W Xi’an; and Mr. Patrick Choy, Director of Macau Beer Company Limited.
The feast was crafted by the renowned chef teams of both Melco and W Xi’an, who together presented a series of specially curated Macanese, Portuguese and Shaanxi specialties to guests including representatives from the tourism industry and media to launch the special gastronomic promotion event.
Mr. Clarence Chung, Melco Board Director, said, “With the latest addition of Xi’an to the State Council’s ‘Individual Visit Scheme’ for visitors from Mainland China to Hong Kong and Macao, Xi’an and Macao will experience more interconnected exchange and cooperation opportunities in the future. We are grateful to the Macau SAR government and the Shaanxi provincial government for their strong support in this gastronomic promotion event. Melco will continue to actively promote Macao’s strengths as a ‘Creative City of Gastronomy’ and its rich and diverse tourism and leisure experiences, to showcase the unique charm of Macao’s ‘Tourism +’ initiatives.”
Melco has been actively working to support MGTO’s efforts to promote and expand visitor sources, to attract more tourists to spend in Macao, and reinforce the city’s status as a world center of tourism and leisure. This year, Melco has participated in the large-scale roadshow activities of ‘Experience Macao’ organized by MGTO in locations including Tokyo, Singapore, Jakarta, Hong Kong, Seoul, Bangkok, and Kuala Lumpur. At the current “Macao Week in Shaanxi • Xi’an” roadshow, the Company is showcasing its brand-new luxury hotel, entertainment, catering and convention and exhibition facilities to locals, further launching exclusive privileges in food and beverages, entertainment and hotel accommodation packages, striving to attract mainland tourists to visit Macao and to enjoy the unique and diverse travel experiences presented by Melco.
