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Qatar Airways is set to revolutionize the skies with its latest technological marvel, Sama 2.0, an AI-powered digital cabin crew, at the Arabian Travel Market (ATM) 2024 in Dubai from May 6-9. This groundbreaking innovation underscores the airline’s commitment to spearheading digital transformation in the aviation sector.

Held at the Dubai World Trade Center, this year’s ATM theme, “Empowering Innovation: Transforming Travel Through Entrepreneurship,” perfectly aligns with Qatar Airways’ unveiling of Sama 2.0. As the “Best Airline in the Middle East,” Qatar Airways continues to elevate the travel experience by integrating advanced AI technology to offer personalized service and hospitality that anticipates the needs of every traveller.

Sama 2.0, representing the second generation of the world’s first AI digital human cabin crew, will highlight Qatar Airways’ participation. This digital crew member is designed to answer real-time questions, assist travellers in crafting personalized journeys, and provide essential travel information directly through the Qatar Airways app or the airline’s immersive digital platform, QVerse.

Visitors to the Qatar Airways pavilion at Hall no. 2 ME1450 will experience a state-of-the-art exhibition space featuring a multi-sensory pod. This pod offers an immersive dive into the luxury and comfort of the award-winning Qsuite, showcasing the innovative spirit and technological prowess that distinguish Qatar Airways in the competitive travel and tourism industry.

Moreover, the airline will offer a Virtual Reality (VR) experience, allowing guests to explore the cabin interiors of its aircraft fleet, including the Business Class – Qsuite and the Economy Class. This VR journey also includes tours of Hamad International Airport, named the ‘World’s Best Airport’ by Skytrax in 2024, and exclusive previews of Al Safwa First Class Lounge and Al Mourjan Business Class Lounge.

Qatar Airways’ participation in ATM Dubai 2024 reinforces its status as a leader in global travel and sets new standards for innovation in airline customer service. By fostering direct engagement with Sama 2.0, Qatar Airways ensures that every traveller’s experience is nothing short of exceptional.

With industry experts and travel partners from across the Gulf region and beyond in attendance, Qatar Airways is poised to lead the discussion on the future of travel at this premier international event. The introduction of Sama 2.0 at ATM Dubai marks a pivotal moment in the airline’s journey towards an innovative, technology-driven future in the aviation industry.