Vietjet Thailand presented its approach to sustainable growth at the “WHEN EVERYTHING CHANGES: Building People & Business Readiness for an Uncertain Future” panel discussion, held under the theme “Resilience in Action” at Sustainability Expo 2026 (SX 2026). Pinyot Pibulsonggram, Managing Director of Vietjet Thailand, outlined the airline’s “1 Story, 4 Pillars” framework, which focuses on improving flight efficiency, making better use of resources, reducing waste and giving back to society. The framework supports the airline’s continued growth while contributing to a more sustainable aviation industry.
“Sustainability is a key priority for the aviation industry as we continue to address the environmental impacts of our operations. At Vietjet Thailand, we believe that business success goes beyond passenger numbers, flight volumes, and revenue. It also means using resources efficiently, reducing environmental and social impacts, and contributing to nature conservation and restoration. Through our Fly Green Fund, we are committed to protecting the environment across land, sea, and air, while creating positive impacts for society and supporting the long-term sustainable growth of the aviation industry”, said Mr. Pinyot Pibulsonggram, Managing Director of Vietjet Thailand.
Vietjet Thailand has integrated sustainability into its business operations, adopting the “1 Story, 4 Pillars” framework to guide its organisation-wide sustainability efforts. The framework encompasses four key dimensions:
- Fly Smarter – Vietjet Thailand has introduced new Boeing 737-8 aircraft, which help reduce fuel consumption by an average of 15–20% per flight. It is also the first low-cost carrier in Thailand to blend sustainable aviation fuel (SAF) with conventional jet fuel for its Green Route services. The airline aims for SAF to account for at least 5% of its total fuel consumption by 2030 and is working with producers and suppliers to plan future supplies and improve access to alternative fuels.
- Use Better – The airline supports a circular economy through its FlyCycle programme, the upcycling of used staff uniforms and the reuse of recycled PET materials. These initiatives keep materials in use for longer and recover value from items that would otherwise go to waste.
- Waste Less – Vietjet Thailand promotes reduced plastic use, tackles food waste through Stop Food Waste, and encourages waste sorting and recycling to support more responsible use of resources.
- Give Back – Through the Fly Green Fund, the airline supports mangrove restoration, Fly Green – Garbage Hunter and the Young Ambassador programme. These initiatives encourage young people and local communities to take an active role in caring for the environment over the long term.
Vietjet Thailand is also bringing the framework to life through an exhibition and a series of educational activities at SX 2026. Visitors can participate in a lucky draw for a chance to win one of 10 domestic round-trip air ticket prizes by taking a photo at the booth and sharing a caption expressing their impressions of environmentally conscious travel with the Boeing 737-8. The exhibition and activities are open to visitors at Vietjet Thailand’s booth – Hall 4 C09, Queen Sirikit National Convention Center, through 15 November 2026.
