Cathay, Scenic and Emerald Cruises have partnered to reward Cathay members who purchase eligible luxury river and yacht cruises. Receiving 1 Asia Mile per A$1 spent, Cathay members in Australia can enjoy this benefit across bookings made directly with Scenic or Emerald Cruises or through their travel agent.
To celebrate this new partnership, Cathay, Scenic and Emerald Cruises will be running a lucky draw competition giving Cathay members the chance to win 500,000 Asia Miles, which can take two travellers in Business class from Australia to Europe return with Cathay Pacific. Beginning on 19 October, Cathay members can register for the lucky draw over a four-week period ending 16 November.
Celebrating 40 years in business alongside Cathay’s own 80th anniversary, Scenic and Emerald Cruises have continued to set the benchmark for innovation in luxury travel, creating award-winning river and ocean cruises across its brands. This includes Scenic Luxury Cruises & Tours, Emerald Cruises & Tours in Australia and the APAC region.
Beginning in Australia in 1986, its offering now extends across seven continents and over 600 destinations, giving Cathay members a diversity of choice for their next cruise holiday.
Aldric Chau, Cathay Regional General Manager, Southeast Asia & Oceania, says of the partnership: “Aligning with an iconic Australian brand reinforces our commitment to delivering exceptional value to our members. Cathay and Scenic Group share a dedication to delivering premium travel experiences, connecting customers with some of the world’s most incredible destinations. We look forward to seeing our Cathay members engage with this partnership and the competition”.
Katherine O’Neill, Director Scenic Group Global Marketing & Branded Content, says the brands are thrilled to be partnering with Cathay. “Our valued Travel Agent Partner clients and our guests fly long distances to enjoy unique experiences around the world. We are delighted to align with the prestigious Cathay brand, services and member program to ensure they have the best travel experience, with two trusted companies celebrating significant milestones. We look forward to growing this important partnership, welcoming Cathay members to cruise with us and participate in this exciting competition”.
