Yanolja, a global travel technology company, will participate in ITB Asia 2026 from October 21 to 23 at the Sands Expo & Convention Centre in Singapore. The event is the largest travel industry trade show in Asia.
First held in Singapore in 2008, ITB Asia is a global B2B travel trade show where hotels, travel agencies, tourism boards, and travel technology companies present their products and services and explore new partnerships. Last year’s event drew more than 1,000 exhibitors and over 18,000 industry professionals.
Yanolja’s global hospitality solutions company, Yanolja Cloud Solution (YCS, formerly eZee Technosys), and its global B2B hotel and accommodation distribution company, Yanolja Go Global (YGG), will lead the group’s presence. They will showcase hotel operations technology and global B2B distribution capabilities while seeking new collaborations with hotel and travel partners across the Asia-Pacific (APAC) region.
YCS will present its AI-powered hospitality platform to hotel operators in the region under the theme “Technology for Tomorrow’s Leading Global Hotels.” The company will demonstrate its AI Concierge, which uses specialized AI agents integrated with the YCS PMS to execute tasks like check-in, room service, and payments, and hold on-site consultations on adopting its range of operations solutions. YCS CEO Aeijaz Sodawala will attend in person to discuss digital transformation strategies for Asia’s hotel industry with key partners. Visitors can meet the YCS team at Booth 140, Level 1, Sands Expo & Convention Centre.
YGG will operate its booth alongside STUBA, a YGG member company. Having completed its rebrand last year, YGG will use the event to formally introduce its new brand to industry stakeholders in Asia. Drawing on 26 years of travel industry experience and a network of 29 locations worldwide, YGG will present its global accommodation supply, API and XML-based connectivity services, and regionally tailored support to travel agencies and online and offline travel retailers.
“ITB Asia gives us the opportunity to present two strengths side by side: YCS’s technology, which helps automate hotel operations, and YGG’s global infrastructure, which drives international travel distribution,” Junyoung Lee, President of Yanolja Enterprise Solutions, said. “Building on the group’s global network and its AI and data capabilities, we will continue to deepen our collaboration with travel businesses worldwide and strengthen our technology leadership in the global travel tech market.”
