The Guam Visitors Bureau (GVB) and SBS Medianet Co., Ltd. (SBS Medianet) formalized their partnership on October 14, 2026 in Seoul, where GVB President & CEO Régine Biscoe Lee and SBS Medianet President Cho Jae Yong signed a Memorandum of Understanding (MOU). The agreement establishes a framework for media, entertainment, and business collaborations to build awareness of Guam, host future events, and attract more Korean visitors.
SBS Medianet, part of South Korea’s SBS Media Group, has a broadcasting history spanning more than 25 years and operates specialized television channels, including SBS Life, SBS Sports, SBS Golf, SBS Golf2, SBS Biz, and SBS NEX. Its programming spans lifestyle, entertainment, sports, golf, and business, offering opportunities to showcase Guam’s CHamoru culture, cuisine, attractions, and local experiences to Korean audiences.
The partnership will explore opportunities for the planning and production of travel and lifestyle content across television and digital media, as well as on-island filming support, tourism content development, and joint initiatives. By showcasing the island’s CHamoru culture, local communities, cuisine, and signature events, these collaborations help broaden perceptions of Guam beyond its beaches and inspire more Korean travelers to experience the island for themselves.
“We are pleased to establish this strategic partnership with the Guam Visitors Bureau,” said Cho Jae Yong, President of SBS Medianet. “We look forward to showcasing Guam’s unique appeal to Korean audiences through engaging broadcast and digital content, while strengthening our long-term partnership.”
“Media partnerships like this one are an important part of how we share Guam’s story with the world,” said Régine Biscoe Lee, GVB President and CEO. “Through our collaboration with SBS Medianet, we look forward to exploring new ways to introduce Korean audiences to Guam’s rich CHamoru culture, expand sports & wellness tourism and highlight unique experiences. This partnership presents an exciting opportunity to tell our story through engaging content, inspire travelers to discover more of our island, leverage SBS Medianet’s wide reach and strengthen our connection with the Korean market and beyond.”
GVB continues to strengthen its presence in Korea through strategic collaboration with travel and media industry stakeholders, supporting efforts to generate visitor interest and sustain Guam’s competitiveness in the market.
