SWISS has received special recognition for the second consecutive year: At the 2026 World Travel Awards, its Business Class was once again named Europe’s best. The award recognizes the high-quality travel experience and personal service SWISS offers its guests.
Swiss International Air Lines (SWISS) has won the title of “Europe’s Leading Airline – Business Class” at the 2026 World Travel Awards. The airline also received this distinction last year. The latest award highlights the continued success of SWISS Business in the European market.
The World Travel Awards are among the best-known honors in the international travel and tourism industry. Each year, travel industry professionals and travelers from around the world vote to select the winners.
“We are extremely pleased to receive this award for the second consecutive year. It recognizes, in particular, the dedication of our employees, whose hospitality and personal service help ensure that our guests feel well taken care of, both on the ground and in the air, every single day,” says Stefan Vasic, Head of Guest Experience, Brand Management & Marketing at SWISS. “This award makes us proud and, at the same time, motivates us to keep improving the experience we offer our guests. With SWISS Senses, we are creating a new long-haul travel experience with greater comfort, privacy and more opportunities for personalization. People remain at the heart of everything we do: our guests, with their individual needs, and our employees, whose personal service makes all the difference.”
SWISS Continues to enhance its Business Class Experience
Whether on short-haul or long-haul flights, SWISS Business combines personal service with a high level of travel comfort. At the airport, guests benefit from priority services and lounge access. On board, they enjoy high-quality culinary offerings, attentive service and a cabin product designed around comfort and the diverse needs of travelers.
With SWISS Senses, SWISS is further enhancing the long-haul travel experience across all cabin classes, from SWISS Economy to SWISS First. The new SWISS Business features state-of-the-art seat technology, a variety of seating options and greater privacy. Whether guests prefer a particularly quiet environment, additional space or an extra-long bed, they can tailor their travel experience more closely to their personal preferences. The new cabin is complemented by enhanced service concepts.
