Thailand Convention and Exhibition Bureau (Public Organisation), or TCEB, has unveiled two exclusive post-tour experiences in Chiang Rai and Khao Yai for trade delegates and buyers attending the flagship Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2026 in Bangkok this September.
Under the MaxiMICE Thailand brand, the initiative demonstrates how business travel can deliver long-term value by connecting international professionals directly with regional communities, local culture, infrastructure, venues, accommodation and distinctive experiences beyond the capital.
Dr Supawan Teerarat, President of the Thailand Convention and Exhibition Bureau (Public Organisation), or TCEB, said “By transforming conventional site inspections into rich, multi-sensory journeys, MaxiMICE Thailand positions Thailand as a dynamic host where business events connect with cultural depth, community development and ecological stewardship. The two curated post-tour routes present a distinctive expression of the MaxiMICE Experience, inspiring new possibilities for incentive travel, corporate retreats and international gatherings.”
Chiang Rai
The Chiang Rai “Farm to Cup” Journey in northern Thailand, organised by The Association of Thai Tour Operators (ATTO), comes at a time when Chiang Rai is certified as one of six new MICE Cities. The highlight combined premium tea and coffee enterprise, ethnic gastronomy, venue for outdoor events amid tea plantation, mountainous scenery and northern Thai “Lanna” culture.
Experiences
- The Roastery by Roj – discover the journey behind premium coffee
- Triple A Doi Chang Coffee Factory – premium coffee from cultivation, processing, roasting and brewing
- Doi Chang – Thailand’s renowned Arabica coffee-growing region
- LEGROR Restaurant – ethnic “Akha” cuisine and local recipes
- Singha Park Chiang Rai – venue for outdoor events, combining the setting of nature, agriculture, recreation and adventure
- Bhubhirom Restaurant – cuisine with quality ingredients from local farms
- Choui Fong Tea Plantation – tea leaf selection techniques and tea tasting
- Doi Pha Mee Coffee House – a journey of sustainable livelihood with coffee cultivation
- Mae Fah Luang Art and Cultural Park – a center exhibiting art, craft and local wisdom in northern Thai or Lanna culture
- Walking Street in Chiang Rai – a vibrant platform to connect with local artists and producers
- Wat Rong Khun – internationally acclaimed cultural landmark of Chiang Rai
Hotels
- Kahavadi Chiang Rai, Curio Collection by Hilton
- The Heritage Chiang Rai Hotel
Khao Yai
Khao Yai in the northeastern province of Nakhon Ratchasima brings together “Nature, Luxury and Well-Being” through a combination of natural landscapes, art therapy, premium wellness, varied culinary experiences, local vineyard and opportunities for rejuvenation. Home to Khao Yai National Park, part of the UNESCO World Heritage-listed Dong Phayayen–Khao Yai Forest Complex, the destination offers opportunities to connect with nature for MICE groups seeking programmes that balance business objectives with leisure and well-being.
Experiences
- Ban Mak Muang – mango-themed farm
- Khao Yai Art Forest – a nature-based art institution
- Elephant Conservation Center Khao Yai – educational activities centered around Asian elephant conservation, local ecosystems, and community awareness
- Pen Lao – authentic “Isan” culinary
- Varin Wellness & Spa – Thai massage, aromatherapy, detox programs, and luxury spa experiences
- Lamaya Restaurant & Bar – western cuisine plus farm to table menus
- GranMonte Vineyard and Winery – Khao Yai wine Geographical Indication
- Mother Say No – fusion restaurant
Hotel
- KhunKhao Paradise Khao Yai
Access from Bangkok is equally seamless, with Chiang Rai reachable via a short 1.5-hour direct flight and Khao Yai located within a two-and-a-half-hour drive from the capital.
