HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced the launch of Growth Accelerator, a new self-service commercial toolkit designed to give hotel partners greater control over how they capture demand and drive growth across HBX Group’s global B2B travel marketplace.
Available through HBX Group’s Partner Portal, Growth Accelerator brings together three complementary tools that enable hotels to take targeted commercial action according to their individual business objectives, whether they are looking to increase visibility, drive bookings during specific periods or attract demand from priority source markets.
Rather than applying the same commercial strategy across every market or throughout the year, hotels can use Growth Accelerator to identify and activate the growth levers most relevant to their needs. The toolkit enables partners to manage these initiatives directly, while continuing to benefit from the expertise and guidance of HBX Group’s commercial experts.
Growth Accelerator currently brings together three capabilities:
- Visibility Campaigns help hotels increase exposure in selected source markets, connecting properties with relevant travel buyers and supporting demand opportunities through targeted marketing activity.
- Incentive Booster enables hotels to activate targeted commercial incentives for selected periods, inventory and rate plans, helping improve competitiveness and drive incremental demand when it is needed most.
- Market Groups allow hotels to group countries and create market-specific offers, giving them greater flexibility to focus promotional strategies on priority source markets and diversify their business mix.
Xabier Zabala, Chief Sourcing & Commercial Services Officer at HBX Group, said: “Every hotel has unique commercial needs, and those needs change throughout the year. Growth Accelerator gives our hotel partners greater control over the activation of growth opportunities and how and when they act on those opportunities. Whether they want to increase visibility, drive bookings for specific periods or strengthen their position in particular source markets, they can now choose the approach that best fits their objectives and manage it directly through the Partner Portal.
“Technology is only part of the equation. Our commercial experts will continue to work closely with hotel partners to understand their objectives and identify the right strategy. By combining that expertise with greater flexibility and self-service capabilities, Growth Accelerator makes it easier for partners to turn commercial opportunities into action and ultimately business growth”.
The launch reflects HBX Group’s continued focus on using technology, data and the reach of its global B2B travel marketplace to simplify how partners do business. By bringing multiple commercial levers together in one place, Growth Accelerator enables hotels to respond more dynamically to changing demand and make more targeted commercial decisions across HBX Group’s global network
