Etraveli Group, a leading global technology provider for flights, today announced the official rebranding and strategic repositioning of Precision, expanding its scope to become the Group’s dedicated specialist in travel fintech. Built on over 20 years of industry experience, Precision provides purpose built fintech capabilities designed to solve complexity in travel.
Previously recognized primarily as a risk management solution, the refreshed Precision brand launches with a broadened portfolio anchored by two core products: Precision Fraud Prevention and Precision Travel Flexibility.
Designed “for travel, by travel,” Precision helps airlines, Online Travel Agencies (OTAs), and global travel businesses grow profitability, increase conversion, and scale with confidence in an industry well known for its low margins.
Precision’s portfolio addresses critical commercial touchpoints across the booking journey:
- Precision Fraud Prevention: Turns fraud management from a traditional cost center into a driver of profitable growth. Built on travel-native machine learning models, trained on millions of travel data points, it enables businesses to approve more genuine customers and protect margins without trading risk against fraud costs.
- Precision Travel Flexibility: Enables travel companies to offer smarter, contextual flexibility options tailored to individual booking scenarios. By balancing eligibility, dynamic pricing, and coverage through a proprietary decisioning layer, the solution boosts attachment rates, drives conversion, and strengthens commercial performance.
Trusted by Global Industry Leaders:
In addition to powering Etraveli Group’s own global consumer brands, Precision serves major external B2B clients and integrates seamlessly into the global travel infrastructure. The business is trusted by industry-leading providers, including Outpayce by Amadeus, Mastercard Gateway, Sabre, and Checkout.com.
Peny Rizou, Chief Fintech Officer of Etraveli Group and Head of Precision said:
“Precision was born out of real commercial necessity in an industry defined by tight margins and high complexity. Over two decades, we have honed these capabilities internally. By evolving Precision into a specialized fintech arm, we are giving airlines, OTAs, and travel partners access to travel-native intelligence that turns challenges – like fraud and cancellation risks – into scalable, profit-generating strategies.”
