Brazil is taking its tourism story directly to the global travel trade, with the Brasil DNA 2026 Virtual Roadshow running from 5–8 October 2026 and giving travel advisors and tourism professionals worldwide a convenient way to meet Brazilian destinations, suppliers and tourism businesses.
No need to wait until opening day.
Registered participants can enter the virtual platform ahead of the event, explore exhibitor profiles, review destinations and tourism products, connect directly with representatives, and start booking one-to-one meetings.
That means advisors can arrive on 5 October with something increasingly precious in travel: an organised diary.
The roadshow provides an opportunity to discover Brazilian destinations, accommodation, experiences and tourism products while developing direct relationships with the people selling them.
For advisors considering Brazil for leisure, luxury, adventure, nature, culture or specialist itineraries, the format offers a particularly practical advantage. Rather than wandering around a conventional trade show collecting brochures and hoping to find the right contact, participants can identify relevant suppliers beforehand and construct their own business schedule.
Brazil goes directly to the travel trade
The wider Brasil DNA 2026 initiative is designed to strengthen Brazil’s international tourism relationships through trade engagement, training, destination promotion and commercial development.
Its virtual format also removes a traditional barrier to international tourism networking: geography.
Travel advisors can investigate destinations and products without boarding an aircraft, crossing a time zone or discovering that the person they desperately wanted to meet has just disappeared for coffee.
Participants can browse virtual booths, examine company and destination information, identify potential business partners and communicate directly with representatives through the platform.
Where available, advisors can also request one-to-one meetings and select appropriate appointment times during the four-day Virtual Roadshow.
Build the diary before the doors open
Perhaps the most useful feature is that advisors do not need to wait until 5 October to begin.
Early registration lets participants familiarise themselves with the platform, explore exhibitors, and start arranging meetings before the official event begins.
For busy travel professionals, that turns the Virtual Roadshow from another online presentation into something considerably more valuable: a structured business-development exercise.
Brazil remains one of the world’s most diverse tourism destinations, offering everything from the Amazon and Pantanal to Rio de Janeiro, São Paulo, Iguassu Falls, beaches, gastronomy, culture and increasingly sophisticated luxury and experiential travel products.
For advisors looking to broaden their South American offering, Brasil DNA 2026 provides direct access to the destinations and suppliers that can help turn those possibilities into bookable itineraries.
The message is refreshingly straightforward.
Explore the exhibitors. Find the right connections. Book the meetings. Build the business.
No boarding pass required.
Brasil DNA 2026 Virtual Roadshow
Dates: 5–8 October 2026
Audience: Travel advisors, tour operators and tourism professionals worldwide
Register: https://www.accelevents.com/e/brasil-dna-2026-virtual-roadshow
By: Bridget Gomez – © 2026.
Read Time: 2 minutes.
Author Bio:
Bridget has never been built for stillness. Of Portuguese heritage, she began as a nurse, tending veterans at the Repatriation Hospital, listening to stories as colourful as the life she was yet to live. It was worthy, steady work, but wanderlust, as always, proved louder than routine.
So, she traded starch for a backpack and disappeared for a year, chasing trains, sunsets and the occasional regrettable glass of wine. She wrote everything down: the dust, the laughter, the missteps, the magic. Those notebooks became a travel blog, then a habit, then a calling.
Eventually she found Stephen’s EGT Media, or perhaps it found her.
Today Bridget writes with heart, humour and a dash of mischief, still travelling, just now with words.
