Intrepid Travel has announced it has certified under B Lab’s new global standards for B Corp Certification, becoming one of the first travel companies to meet the rigorous social and environmental requirements.
This comes ahead of the European Union’s Empowering Consumers for the Green Transition (ECGT) Directive, which aims to combat greenwashing through unsubstantiated environmental claims and comes into effect on 27 September. B Lab’s V2 Standards incorporate independent, third-party verification and objective certification procedures.
The new standards replace B Corp’s previous points-based assessment model, introducing mandatory performance requirements across B Lab’s seven Impact Topics, including Climate Action, Human Rights, Fair Work and Justice, Equity, Diversity & Inclusion. This provides a clearer and more transparent framework and ensures certification is based on real systems, accountability, evidence and continual improvement, which are embedded across all business areas.
Intrepid’s certification covers 93 entities and 94 countries including its Stay Intrepid portfolio of owned accommodation properties in Australia and Morocco. These formed part of the B Corp assessment for the first time and meant that Intrepid had to demonstrate high standards of environmental operations across areas such as water management, waste and circular systems.
James Thornton, Intrepid CEO said: “B Corp Certification has never been a badge for Intrepid. It is a framework that helps us keep improving. The new standards set a higher bar, at a time when the world needs companies to do more. We haven’t changed to meet these criteria, but we have made improvements, embedded policies deeply and ensured we have systems in place to support these across all parts of our global operations.”
Intrepid became B Corp certified in 2018 and has consistently gone on to achieve record financial and impact results since then (excluding the pandemic years), growing on average 20% per year. At the same time, it has consistently invested in Impact and embedded responsible practices in areas, including human rights, worker policies, supplier engagement, climate advocacy and community investment, including through The Intrepid Foundation.
This certification comes as Intrepid continues to demonstrate that its purpose-led business model works, following a record financial performance in 2025, and as the global B Corp movement approaches 10,000 companies across 100 countries.
