Based in Sydney, Lauren joins the Group with more than 20 years of experience spanning luxury hospitality, aviation, travel, loyalty and commercial partnerships. Most recently, she served as Commercial Director APAC at The Appointment Group (TAG), where she led commercial strategy and supplier relationships across Asia Pacific.
Her career has also included more than seven years with Qantas Loyalty, where she held responsibility for strategic partnerships across the Qantas Frequent Flyer ecosystem, working closely with hotels, tourism organisations and travel brands. Earlier in her career, Lauren held product and commercial roles with Flight Centre Global Product.
Lauren brings a deep understanding of the luxury travel landscape, having worked across both sides of the partnership equation. During her time at TAG, she was a valued commercial partner to Capella Hotel Group, working closely with the Group and its portfolio properties. Her transition from partner to colleague reflects the strength of the relationships she has built, as well as her understanding of the Group’s approach to luxury hospitality and long-term partnerships.
In her new role, Lauren will work closely with the Group’s portfolio properties, commercial teams and travel partners across Australia and New Zealand to strengthen the Group’s presence within the luxury travel community, deepen strategic trade relationships and identify new opportunities for growth, revenue and market share.
With a growing presence in the region and an expanding network of luxury travel partnerships, Lauren’s appointment reflects an evolution of the Group’s regional sales structure, as it continues to invest in dedicated regional sales leadership to support its growing portfolio and increasing opportunities across Australia and New Zealand. It’s a move which reinforces the Group’s commitment to the region and to building lasting relationships with the travel community.
