Global intelligent imaging brand Insta360 partnered with the Tourism Authority of Thailand (TAT) to host 18 creators from across the Asia-Pacific on an immersive journey through Phuket and Phang Nga from August 8–12, 2026. Under the theme “Your Thailand, Your Shot,” the Amazing Thailand x Insta360 collaboration invited creators to capture authentic stories of nature, culture, and personal renewal from fresh perspectives.
The campaign brings to life TAT’s international communication concept, “Healing Is the New Luxury,” which promotes meaningful travel that supports physical, emotional, and mental well-being. Through Thailand’s natural beauty, warm hospitality, and distinctive local culture, Phuket and Phang Nga served as the perfect backdrops for travelers to slow down, recharge, and reconnect with the natural world.
Equipped with Insta360 X6 and Insta360 Luna Ultra, creators documented a diverse itinerary of high-energy adventures and restorative moments. X6’s immersive 360-degree capture and flexible reframing were ideal for fast-paced activities like a four-kilometer white-water rafting adventure in Song Phraek, surf therapy at Memories Surfhouse, and exploring the lush ecosystems of “The Little Amazon” in Takua Pa. Meanwhile, Luna Ultra beautifully captured intimate portraits, travel vlogs, and quieter moments of wellbeing, such as bathing elephants at Elephant Home, an Aqua Sound Bath at Devasom Khao Lak Beach Resort, and an introduction to surfboard craftsmanship at The Board Factory.
Participating creators included @armypalakorn, @dokdoksoda, @arrafy.az, @ChuithingLim, @phamswing, @becabbiuu, @manitmonsur, @sharlenesanpedro1, @docziegaming, @galanggjr_, and @miya.snap00. Their content is being shared across Instagram, TikTok, Facebook, and other social platforms using the hashtags #YourThailandYourShot, #Insta360xTAT, #Insta360, #AmazingThailand, and #HealingIsTheNewLuxury.
Ultimately, this partnership unites Insta360’s mission—”To help people better capture and share their lives”—with TAT’s vision for wellness-driven tourism. By combining Thailand’s natural assets and renowned hospitality with innovative imaging technology, the collaboration inspires audiences worldwide to discover, experience, and share their own transformative stories of Thailand.
