Singapore Airlines will return as Major Sponsor of the National Travel Industry Awards (NTIAs) for the fifth consecutive year, reinforcing its long-standing support for Australia’s travel professionals and the sector’s continued growth.
The renewal extends Singapore Airlines’ partnership with the Australian Travel Industry Association (ATIA), marking five straight years of support for the industry’s “night of nights” in celebrating and recognising excellence among Australia’s travel professionals.
The milestone comes at a time when the travel sector continues to demonstrate resilience and a strong focus on service and customer experience.
With Singapore Airlines’ support, the NTIAs have continued to climb in stature, with the 2026 awards on track to become the biggest and best in the event’s history, held on 10 October in Melbourne.
Singapore Airlines’ fifth year as major sponsor underscores the carrier’s commitment to Australia’s travel professionals and its alignment with ATIA’s mission to promote excellence and growth across the sector.
KEY DETAILS
Beyond Borders Travel Summit: Friday 9 October 2026, Melbourne Convention Centre
NTIA Gala: Saturday 10 October 2026, Palladium at Crown, Melbourne
Quotes attributable to Singapore Airlines General Manager Agency Sales Australia, Greg McJarrow:
“Singapore Airlines is pleased to support the 2026 NTIAs as it recognises the best of Australia’s travel industry. These awards put a spotlight on the businesses and individuals delivering outstanding service and experiences for Australian travellers, and we’re delighted to help make that recognition possible.
Our partnership with the industry runs deep, and we’re proud to play our part in celebrating its people and backing a sector that continues to show real strength.”
Quotes attributable to ATIA CEO Dean Long:
“Singapore Airlines’ fifth consecutive year as Major Sponsor of the NTIAs reflects a long-standing commitment to recognising Australia’s travel professionals and the work they do for travellers every day.”
“Our members work incredibly hard behind the scenes, often in complex and challenging operating conditions. Singapore Airlines’ continued support for the NTIAs helps ensure that the professionalism, care and expertise of agents, advisors and tour operators is properly recognised at our night of nights.”
“The strength of the NTIAs comes from the people and businesses it celebrates. Having Singapore Airlines continue this partnership for a fifth year helps us shine a light on the contribution of travel professionals across every part of the industry.”
