L’Occitane en Provence has received two major international accolades from Luxury Lifestyle Awards, further reinforcing its position as a leading hotel amenities supplier, providing its partners in the global hospitality industry with distinctive, premium products that combine expertise, sensoriality and sustainability.
In 2026, the Maison was named Best Luxury Hotel Amenities Brand in Europe and North America for the second consecutive year, confirming its continued leadership across both regions. This recognition highlights L’Occitane en Provence’s dedication to delivering high-end skincare and body care products that elevate the guest experience for its hospitality partners. L’Occitane en Provence also received the International Sustainability Award 2026, in recognition of its leadership in sustainable hospitality and its measurable contribution to reducing plastic waste through circular packaging solutions. Certified B Corp™ since 2023, the brand has pioneered refillable amenities and eco-designed dispenser systems, enabling its Hospitality division to reduce plastic usage by 68% between 2018 and 2025, representing approximately 500 tons of plastic saved. This award also acknowledges the brand’s broader commitment to responsible innovation, combining high-quality guest experiences with ambitious environmental goals across product development, packaging and operations.
This dual recognition comes at a landmark moment as the Maison celebrates its 50th anniversary in 2026, marking five decades of expertise in premium beauty and more than 25 years dedicated to supporting hospitality professionals worldwide with guest amenities.
Expertise rooted in Haute-Provence
L’Occitane en Provence stands apart through its unique integration of retail and hospitality expertise. All amenities formulas are developed in-house in R&D laboratories in Manosque, France by the same teams behind its global retail collections, ensuring the highest standards of quality, efficacy and sensoriality. Its hotel dispensers and refill solutions are manufactured in Haute-Provence, alongside products distributed through the brand’s retail network in more than 90 countries worldwide, reinforcing the Maison’s global recognition and reputation among guests across international markets.
Today, the Maison partners with 3000 hotels, resorts, restaurants and hospitality venues across the world, delivering elevated guest amenities rooted in Provençal heritage that blend high-quality, iconic ingredients from Provence, with sensorial textures and sustainable innovation. More than an amenities supplier, L’Occitane en Provence helps hospitality partners craft meaningful guest experiences that enhance every stage of the traveller journey. Through authentic Provençal and Spa L’Occitane en Provence inspired rituals, the Maison supports hotels in creating memorable stays that foster emotional connection and lasting guest memories.
A continued commitment to sustainability
Sustainability remains at the heart of the global Maison strategy. Certified B Corp™ since 2023, the International Sustainability Award also recognizes L’Occitane en Provence’s broader commitment to environmental and social responsibility, including responsible sourcing, support for producer communities, biodiversity conservation, climate action, and initiatives that create positive impact for people and the planet.
Hélène Goetzelmann, Guest Experience Senior Director at L’Occitane en Provence, said: “Receiving not one but two international awards is a very meaningful recognition, that carries even greater meaning as the Maison proudly celebrates its 50th anniversary.
These awards are an acknowledgement to the years of passion, dedication and relentless pursuit of excellence from our teams. They inspire us to go further in our vision: to craft exceptional formulas born from a unique savoir-faire, all designed with efficacy, sensoriality and sustainability at their very heart, and striving to elevate the experience of the world’s most prestigious hotels to something truly extraordinary.
At L’Occitane en Provence, we have always believed that hospitality is far more than a service — it is the art of crafting precious moments, with simplicity and authenticity. Drawing on the emotional and sensorial expertise we have nurtured over the years across our boutiques, Spas and every touchpoint we share with our guests, we help our hospitality partners elevate each stage of their guests’ journey. A comprehensive offering guided by a simple yet deeply held belief: that every guest deserves to feel truly cared for.”
