Korea Tourism Organization (KTO) Sydney and Jetstar Airways have announced a five-day Korea travel campaign running from 17 to 21 June 2026, promoting Jetstar’s flight offerings from Australia to South Korea at some of the most competitive prices of the year.
The campaign arrives at a moment when Australian interest in Korea has never been stronger. Visitor numbers from Australia to Korea have grown an average of 11% year on year, with the destination fast cementing itself as one of the most exciting and sought-after travel experiences in Asia. From the neon-lit streets of Seoul and ancient palaces of Gyeongju to the dramatic coastline of Busan and the volcanic landscapes of Jeju Island, Korea offers a travel experience that surprises and captivates even the most seasoned traveller.
The timing could not be more fitting. BTS’s highly anticipated ARIRANG World Tour has reignited global excitement about Korea, with the group’s Seoul comeback concert drawing tens of thousands of fans and sending travel searches for Korea spiking across Australia. For an entire generation of Australian travellers inspired by Korean culture, whether through K-pop, K-drama, K-beauty or Korean food, the call to visit Korea in 2026 has never been louder.
“We are seeing a genuine surge of interest in Korea from Australian travellers,” said Mr Hyeongjoon Kim, Director at KTO Sydney. “Australians are discovering Korea in record numbers and what they find there exceeds every expectation. This campaign with Jetstar is a fantastic opportunity to make that trip a reality at a price that makes it even easier to say yes.”
The campaign will run across paid digital and social media channels, driving consumers to explore Jetstar’s Korea flight offerings and inspiring them to take the leap. It will support awareness and ticket sales for Jetstar’s Korea routes, with a focus on services connecting Sydney, Brisbane and Melbourne to Incheon.
As part of the campaign, Jetstar will promote sale fares to Korea, with fares starting from $330^ from Sydney to Incheon, $334^ from Brisbane to Incheon, and $439^ from Melbourne to Incheon (via Sydney), across selected travel periods.
