LATAM has been recognised for the third time as South America’s Best Cabin Service at the 2026 APEX Best™ Awards, during a ceremony held on 10 June at the Future Travel Experience EMEA, Ancillary & Retailing Event at the Royal Dublin Society in Dublin, Ireland. This award adds to the recognition LATAM received in February as South America’s Best Inflight Entertainment, also as part of the 2026 APEX Awards, consolidating a year of continued recognition for its passenger experience.
The APEX Awards are based on anonymous passenger feedback collected through TripIt® from Concur®, the world’s most widely used travel-organising application. For the 2026 edition, passengers rated more than one million flights operated by over 600 airlines worldwide using a five-star scale, evaluating five onboard subcategories: seat comfort, cabin service, food and beverage, entertainment and Wi-Fi, through a format that allows the assessment to be completed in less than 15 seconds.
A travel experience in constant evolution
This recognition reflects the ongoing improvements LATAM has consistently implemented across its onboard offering, ranging from cabin redesigns and gastronomy to amenities and entertainment.
In December 2025, LATAM launched its new Premium Business experience, a complete reinvention of the cabin that celebrates the group’s South American roots. Every detail – from the colour palette to the service rituals – reflects the spirit of the continent: its warmth, richness and sophistication. The experience combines the precision of world-class hospitality with the colour, rhythm and identity of Latin America.
In gastronomy, LATAM has developed an offering that brings together South America’s natural and cultural diversity with cutting-edge culinary techniques, prioritising
