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When Erik Wright booked a trip to Europe last Christmas, he decided to add a travel insurance policy to his purchase. He’s glad he did.

Winter storms delayed his departure by two days, forcing him to change hotels and cancel nonrefundable tours.

“The insurance reimbursed nearly $3,800 in unexpected expenditures and rescued our holiday schedule,” he says.

So when Wright started planning a holiday trip this year, he considered travel insurance to be a necessity, not an afterthought.

“It’s more important than ever,” he says. And it’s changing. Wright, the CEO of a real estate company in Chattanooga, Tenn., noticed a greater emphasis on medical coverage, with policies now providing more extensive health protection and coverage for unforeseen quarantine costs. Another notable change: There are more “cancel for any reason” policies available, which allow you to cancel your holiday trip for any reason and receive a partial refund of your prepaid, nonrefundable expenses.

“Travel insurance is designed to protect you against unforeseen events that could disrupt your plans, like severe weather or unexpected illness,” says Terry Boynton, president of Yonder Travel Insurance.

There’s also a sense of anxiety this holiday travel season, according to John Gobbels, chief operating officer of Medjet, an air medical transport and security response membership program.

“During last year’s holiday season, many U.S. travellers faced unexpected delays, illnesses, and safety concerns, resulting in missed celebrations or financial losses,” he says. “This year, we anticipate that experienced holiday travellers will take a more proactive approach.”

But what do travellers actually need — and where are they going this holiday season? Has anything changed from the last holiday season? And what are some of the best strategies for buying insurance?

“Things can change fast during the holidays, and having a solid plan in place can really help if something unexpected comes up,” says Stephen Samataro, chief revenue officer for AXA Partners US.

Where are travellers going?

Experts say travel insurance is an important consideration for a holiday trip, this year more than ever.

“With numerous people travelling and unpredictable winter weather, the likelihood of something going wrong increases during the holiday season, like illness, flight delays and cancellations, and lost luggage,” says Kimberly O’Donovan, vice president of operations at Travelex Insurance Services.

Research by Allianz Partners USA found that 83 percent of American holiday itineraries were for domestic travel and 17 percent were for international trips. Among international destinations, it found that beach towns in Mexico took three of the top four most popular spots.

“We expect that Mexico will retain its allure for American travellers given its proximity to the U.S., its reliable weather and the increasing appetite Americans have for all-inclusive vacations,” notes Daniel Durazo, director of external communications, Allianz Partners USA.

Faye Travel Insurance also crunched some numbers for holiday travel insurance sales, and Mexico tops the list, followed by Germany, the Bahamas, Jamaica, and France. It also found a surge in purchases of “cancel for any reason” policies.

“This could be because travellers are taking extra precautions given current economic uncertainty,” says Elad Schaffer, Faye’s CEO.

In other words, potentially bad weather and international travel make travel insurance an imperative for many travellers this holiday season.

What’s new this holiday travel season?

The prospect of travelling this Thanksgiving, Christmas, and New Year’s fills many travellers with uncertainty. Even travel companies are feeling it.

“With many hotel properties taking full payment 60, 90 or even 120 days in advance, it is advantageous to take insurance on these larger payments due to the ongoing global uncertainties,” notes Andrew Steinberg, an Ovation Travel Group advisor.

At the same time — and despite global uncertainties — travel demand remains strong.

“That’s especially true for European Christmas market trips and New Year’s escapes in warmer Mediterranean regions,” says Charlie Neville, marketing director at Jayway Travel. His agency is seeing travellers planning further in advance, which gives them a better window to purchase coverage, including “cancel for any reason” policies.

What are travellers worried about this holiday season?

According to recent research by Yonder, here are the main concerns for travellers this holiday season.

Cancelled trips: Cancelled trips are a major worry for travellers during the holidays, and it’s easy to see why. With heightened travel demand, winter weather, and the potential for unexpected events, plans can quickly go awry. “Families often invest significant time and money into holiday travel, making the thought of cancellations particularly stressful,” says Boynton.

Lost baggage and personal Items: When you’re travelling for the holidays, and your luggage goes missing, it could mean your family might not be getting their gifts, and you have to buy extra clothing and toiletries.

Increased travel costs: “Travel isn’t getting any cheaper, and with already expensive holiday travel prices, more is at risk when booking trips during the holidays,” adds Boynton. Protecting your trip so that expenses due to cancellation or interruption are covered is key to peace of mind during what is often a stressful holiday season.

Inclement weather: Winter weather can make travel difficult, and even delay your arrival or make the whole trip impossible.

Sickness: If you come down with a serious illness, you might have to cancel your trip. Plus, flu season is just around the corner, and COVID remains a possibility, too.

Strategies for ensuring your holiday trip

Insurance pros say the new travel landscape demands some new insurance-buying strategies.

Buy your policy early

“The best way to safeguard your holiday travel is to purchase insurance as soon as you make your first nonrefundable trip payment,” says Carol Mueller, vice president of marketing at Berkshire Hathaway Travel Protection. “This may ensure you receive bonus coverage for something such as cancellation due to pre-existing medical conditions.”

Focus on cancellation benefits

“With the increase in overall travel spend this year, it’s even more important to consider trip cancellation protection,” says Stan Sandberg, co-founder of TravelInsurance.com. His research has found that the average vacation cost is up 10 percent, to $8,500, from last holiday season. Meanwhile, the price of travel insurance is still fairly low.  A travel insurance plan can cost as little as $25 per day and will protect you against the risk of a cancellation from an unexpected event, notes Sandberg.

Check your credit card

“Review the benefits that may come with your credit card,” says Ned Tadic, a spokesman for Squaremouth. Some of these may offer the coverage you need, but he says it’s far more likely that the built-in travel protections are limited and don’t provide the comprehensive coverage you’d get from a standalone policy. And always remember that you must use a credit card to purchase travel for the coverage to be effective.

Whether you’re just visiting relatives or headed abroad this holiday travel season, this is a good time to think about travel insurance.

“Travellers want peace of mind,” says Rinkoo Dhimar, vice president of digital marketing and sales at VisitorsInsurance.com. A good travel insurance policy can provide protection during the busy Thanksgiving, Christmas and New Year’s travel season.

 

By: Christopher Elliott – © 2026.

Read Time: 7 minutes.

 

About the Author.
Christopher Elliott - Bio PicChristopher Elliott is an author, consumer advocate, and journalist. He founded Elliott Advocacy, a nonprofit organisation that helps solve consumer problems.
He publishes Elliott Confidential, a travel newsletter, and the Elliott Report, a news site about customer service. If you need help with a consumer problem, you can reach him here or email him at [email protected].

 

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