TAG (The Appointment Group Pty Ltd), the award-winning global travel and event management company, has relocated to its new office in Auckland, reflecting the company’s continued growth and increasing demand for its services across New Zealand.
Since entering the New Zealand market in 2023 through the acquisitions of Red Hot Travel and Events and Sound Travels, TAG has rapidly built momentum. Growth across touring, corporate travel, events, and production has driven the need for a larger, dedicated space in Auckland to support both clients and team expansion.
The new office marks a strategic step in strengthening TAG’s presence in the country’s largest commercial city. It will act as a key base for delivering integrated travel and event solutions, while supporting collaboration across TAG’s global network.
Shane Barr, Chief Revenue Officer of TAG, said:
“Auckland plays an important role in our New Zealand strategy. Establishing a larger presence here allows us to be closer to our clients and continue scaling in line with demand. We’ve seen strong traction since launch, and this is about building the infrastructure to support what comes next.”
TAG continues to invest in its New Zealand team, with specialists across touring, corporate travel, events, and production contributing to a growing local capability. After recently announcing the new Wellington office, the Auckland office complements TAG’s broader APAC expansion, following recent developments across Australia and the wider region.
