Thredbo Resort has unveiled its Winter 2026 campaign, Better Get Down Here - the next evolution of its iconic “Better” platform, building on last year’s Thredbo’s Still Better.
A fully integrated campaign spanning broadcast, outdoor, digital and CRM, Better Get Down Here leans into what Thredbo does best: better views, better runs, better après, better value and better moments on and off the mountain. It blends pride, nostalgia and grounded confidence, the kind that comes from being voted Australia’s Best Ski Resort for nine consecutive years. A celebration of the details that make Thredbo different, without ever needing to shout about it.
At the heart of the campaign is the call to action: Better Get Down Here. A playful, direct line that captures both urgency and attitude, inviting everyone from first timers and families to seasoned skiers and snowboarders to experience it for themselves.
Launching ahead of Opening Day on 6 June, the campaign arrives on the back of a strong moment for Australian snow sports. With Australian athletes claiming multiple medals at the recent Winter Olympics, national interest in the snow season is running high.
The campaign features Thredbo’s ambassador line-up of Australian winter athletes , a star-studded line-up of Australian winter athletes including gold medallist Josie Baff, silver medallist Scotty James, and silver and bronze medallist Ben Tudhope, alongside Olympians Tess Coady, Jarryd Hughes and Michael Milton. Appearing across campaign creative beyond the hero film, these athletes bring authenticity and momentum to a season.
“This campaign is a natural continuation of our ‘Better’ story,” says Thredbo Brand & Marketing Manager, Richie Carroll. “It’s proud, but never over the top. There’s a humility that comes with consistently delivering a world-class experience, and that’s what this creative taps into. From the mountain to the village, from first chair to final après, it’s all here – and it’s better. The message is simple… you just need to get down here.”
The Better Get Down Here platform extends across Thredbo’s full winter ecosystem, anchored by a packed events calendar spanning on-mountain competitions like Thredbo Triple Crown and Battle On The Bluff, alongside major cultural moments including Rainbow Mountain and the Après Club – the country’s biggest live winter music series – supported by brand partnerships and on-ground activations throughout the resort.
