TAG (The Appointment Group), a global leader in travel and event management, has announced the appointment of Nicola Coombs to its Touring division, further strengthening its touring capability and focus on long-term client partnerships across the entertainment sector.
Based in Sydney, Nicola joins TAG with eight years’ experience across premium hotel brands, including InterContinental Double Bay, Ace Hotel Sydney and The EVE Hotel Sydney. Her progression from Guest Service Agent through to Reservations Manager has been shaped by a deep understanding of the touring landscape and the importance of consistency, responsiveness and trust in supporting clients on the road.
In her role at TAG, Nicola will focus on supporting and nurturing key touring clients, working closely with both clients and internal teams to ensure a seamless, high-touch experience across every programme. Her appointment reflects TAG’s continued investment in strengthening relationships and delivering an elevated level of service to its touring partners.
Director of Touring at TAG, Marnie Costantini, said Nicola’s appointment is a strong addition to the team.
“Nicola brings a strong understanding of the touring and entertainment landscape, built through years of working closely with artists, crews and productions in the hotel sector. This hands-on experience gives her a genuine appreciation for the nuances of the industry and what matters most to clients on the road.
“With a relationship-driven approach to account management, Nicola focuses on building trusted partnerships, sharing her knowledge and supporting clients in a way that is seamless, informed and genuinely collaborative. We are excited to welcome Nicola to the team as she helps strengthen and grow TAG’s client partnerships and overall touring experience.”
Commenting on her appointment, Nicola said:
“TAG has long been a trusted partner within the touring ecosystem, and that consistency and reputation really stood out to me. Having worked alongside TAG teams for many years, I’ve seen first-hand the level of care, responsiveness and partnership that underpins the client experience.
“I’m excited to join the team, build strong relationships and bring fresh perspectives as we continue to evolve and grow together.”
Nicola’s appointment comes as TAG continues to strengthen its global touring division, building on a strong recent season and reinforcing its commitment to delivering exceptional, high-touch travel solutions.
