Vietnamese fashion platform Rue Miche will stage its Annual Runway 2026 on April 18 in Ho Chi Minh City under the theme “PULSE,” continuing its efforts to position local designer brands within both regional and global fashion conversations.
Founded in Vietnam in 2024, Rue Miche is a multi-channel platform supporting emerging and independent designers through retail, programming, and experiential events. It launched with its first Rue Miche Boutique in a restored 1952 French colonial villa in Ho Chi Minh City, featuring over 35 highly curated local brands. In September 2025, it expanded with Rue Miche L’Édition, a larger concept space housing more than 45 brands—ranging from fashion and footwear to jewelry and home decor—and integrating retail with wellness-focused elements, including an in-store beverage and juice bar.
Rue Miche’s Annual Runway serves as a central activation within this ecosystem. Following the success of its 2025 show “ORBIT,” which introduced a framework for connecting independent brands with audiences and buyers, the 2026 edition expands the format into a more immersive, multidisciplinary showcase. “PULSE” integrates runway presentations with spatial design, sound, and performance, positioning fashion within a broader cultural context.
Some of the key participating deisgners and brands include:
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Kim Truc Nguyen (KIMTR)
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Tom Trandt (MÔI ĐIÊN)
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Bach Cao Cuong (WHITE ANT)
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Vicky Virus (LA LUNE)
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Huyen Bui (T-REDX)
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GIAN SAIGON
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BEUTER
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ACCOX
At its core, the platform is built on the principle “From the Runway to Life,” with collections developed not only for presentation but for retail and real-world wearability. Participating brands transition directly from runway exposure into Rue Miche’s retail network and distribution channels. All brands featured in the show are available in Rue Miche’s brick-and-mortar locations.
With “PULSE,” Rue Miche continues to develop its role beyond event organizer, positioning itself as a curator and connector across Vietnam’s design ecosystem. The platform links designers with media, buyers, and creative communities, while also expanding visibility across the Asia-Pacific region.
Event Details
Event: Rue Miche Annual Runway 2026
Theme: PULSE
Date: April 18, 2026
Time: 18:00 – 22:00
Venue: ICE FACTORY
19/45 Tran Dinh Xu Street, Ho Chi Minh City
A 4,000 sqm industrial venue featuring a central stepped runway, Glambot installation, guest lounge, and live DJ programming.
Participants
More than 400 invited guests, including designers, buyers, media, and members of Vietnam’s creative community. Notable attendees include numerous Vietnamese celebrities, stylists, and creatives such as Jun Phạm, Kaity Nguyen, Khánh Linh (Cô Em Trendy), Quỳnh Anh Shyn, Thảo Nhi Lê, Thanh Thủy, Hoàng Ku, Hiền Hồ, Dat Maniac, Low G, 16Typh, Lil Wuyn, and others.
Partners
Sponsor: OMO
Hospitality Partner: Marriott Bonvoy
Beverage Partner: Hennessy
Transportation Partner: Xanh SM
