The Australian Cruise Association (ACA) and the New Zealand Cruise Association
(NZCA) have today announced the renewal of their Memorandum of Understanding (MOU), reaffirming a shared commitment to strengthening collaboration and supporting the sustainable growth of cruise tourism across the Australasian region.
The renewed agreement formalises an ongoing partnership between the two peak industry bodies, recognising the importance of a coordinated regional approach in an increasingly competitive global cruise environment.
ACA CEO Jill Abel said the partnership reflects the highly interconnected nature of cruise across Australia, New Zealand and the wider South Pacific.
“Cruise itineraries across our region do not operate in isolation – they are part of a broader Australasian ecosystem. Strengthening alignment between Australia and New Zealand is critical to ensuring we remain a compelling and competitive destination for global cruise deployment,” Mrs Abel said.
“Both countries have long been recognised as world-class cruise destinations. By working more closely together, we can better support cruise lines, share insights and promote the depth and diversity of experiences available across our region.”
NZCA CEO Jacqui Lloyd said the renewed MOU reinforces the value of collaboration in navigating an evolving global operating environment.
“New Zealand and Australia share many of the same opportunities and challenges when it comes to cruise tourism. This agreement strengthens our ability to work together, share knowledge and present a united regional voice to industry partners,” Ms Lloyd said.
Under the MOU, ACA and NZCA will collaborate across key areas including regional promotion, industry intelligence sharing, engagement with cruise lines and alignment on matters impacting the broader cruise sector.
The agreement also supports joint participation at major international industry events and strengthens communication and collaboration between the two organisations, ensuring a more coordinated approach to supporting cruise deployment and regional growth.
Mrs Abel said the renewed partnership comes at an important time for the global cruise industry.
“With strong forward demand and a significant pipeline of new ships entering the global fleet over the next decade, destinations that can demonstrate collaboration, consistency and a clear regional proposition will be best placed to capture future growth,” she said.
“This MOU positions Australia and New Zealand as strong partners, working together to showcase the strength of our region and ensuring cruise continues to deliver economic and community benefits across both countries.”
