A quiet profound mindset shift is reshaping how people celebrate and show care. Research by Harris Poll UK (December 2025) shows that 44% of people plan to gift experiences rather than physical presents, signalling a growing move towards meaningful, experience-led gifting.
This spring and summer, Nova Maldives invites travellers to a soulful, community-led escape where joint experiences take centre stage, with a ‘baecation’ offer that moves beyond romance, guided by its Feel Good and Wholesome philosophy and Nova’s community all-inclusive concept that combines privacy and social life.
Guests can explore Maldivian heritage at the weekly Holhuashi gathering beneath a banyan tree, with storytelling, ancestral practices and pop-up food stalls serving local snacks and pandan juice.
Explore wellness rooted in traditional Maldivian healing practices at EsKape Spa, with new treatments such as the ‘Ruhgalu’ Herbal Bolus Therapy and ‘Unbuli Veyo’ Island Healing Ritual that make use of local herbs, spices, and coconut oils and shells to promote circulation, anti-inflammation, and tension release.
Outside peak periods, Nova’s 2026 programming adds depth, from a limited-time ‘Roots and Waves’ culinary residency with two-Michelin-star Chef Sebastian Frank in May, to a thematic retreat Solo Traveller Month in July and Ocean AWARE Week in September with educational activities and guided dives for guests to explore 35 dive sites.
Located within South Ari Marine Park (SAMPA), Nova is known for year-round whale shark and manta ray sightings, alongside unique wellness diving experiences from underwater meditation to buoyancy practice.
Limited-Time Baecation Offer
- Booking window: 25 January – 21 February 2026
Stay period: 1 March – 31 October 2026 - Discount: 50% off accommodation when booking with promo code BAECATION
- Mindful Moments: Private complimentary 30-minute yoga session once per stay, with the possibility to extend it to an hour for USD 20 (GBP 15) per person
- Extended stay bonus (7 nights or more): One complimentary 30-minute spa massage, with the option to extend it to an hour for USD 45 (GBP 33.5) per person
Regardless if it is for a fleeting reset or longer stay, Nova Maldives is a place where time shared can become a meaningful gift in itself.
