This holiday season, Penfolds elevates the simple act of gifting into a memorable ritual with From Penfolds to the World. This new creative territory marks Penfolds third global brand thematic, brought to life via disruptive holiday packaging and a 360-degree campaign.
Designed to include nostalgic stamped envelopes, pneumatic tubes and sleek shipping containers, the limited-edition release explores the concept of ‘Penfolds Postal Service’, transforming giving into an extraordinary experience – just like the wines it showcases.
Penfolds continues to push boundaries by making wines from the most revered wine regions – Australia, United States of America, France and China, all distinctive yet connected by Penfolds House Style across the globe. The limited-edition collection is presented in collectible red shipping container-inspired gift boxes and features:
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Bin 389 Cabernet Sauvignon Shiraz – First created in 1960 by the legendary Max Schubert, Bin 389 Cabernet Sauvignon Shiraz is often referred to as ‘Baby Grange’, in part because components of the wine are matured in the same barrels that held the previous vintage of Grange.
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FWT 585 Cabernet Sauvignon Merlot Petit Verdot – A bold French Winemaking Trial shaped by Bordeaux vineyards and honed by Penfolds’ signature House Style.
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Bin 600 California Cabernet Sauvignon Shiraz – A Californian expression of the iconic Penfolds blend of Cabernet and Shiraz.
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CWT 521 Cabernet Sauvignon Marselan – Cabernet Sauvignon from Shangri-La meets Marselan from Ningxia, shaped by altitude, climate and Penfolds’ House Style.
Penfolds Chief Marketing Officer, Kristy Keyte, said: “Penfolds has always ventured beyond, transcending borders to make exceptional wines in the world’s most acclaimed regions, across Australia, the USA, France and China, all united by our signature House Style.”
“From Penfolds to the World celebrates this global journey through a postal-inspired theme, inviting people to share, savour and mark memorable moments. The packaging is crafted as a distinctive keepsake, reflecting the wines’ journey across continents and the special moments they commemorate,” Keyte added.
From Penfolds to the World is more than a gift – it is a celebration of craftsmanship and connection, designed to mark the moment over the holiday season.
From Penfolds to the World is available in Hong Kong for a limited time at select Market Place and Wellcome stores from mid-November 2025. Visit www.penfolds.com for more information.
