Globally renowned hospitality personalities Bobby Carey and Tom Hogan have launched Studio Ryecroft, a new consulting firm taking brands from concept to culture.
The duo met working together at Proof & Company in Singapore, where Bobby served as Creative Director on the consulting side and Tom most recently as Regional General Manager in the distribution business. Now launching their own venture together, the two drew on their combined decades of global hospitality expertise to create a founder-led consultancy conceptualising destinations where design, service, and storytelling come together in harmony.
A globally recognised hospitality leader with over 25 years of experience, Bobby has created and delivered some of the world’s most celebrated luxury bar and restaurant concepts. With the industry running deep in his family – his grandfather opened the first cocktail bar in his hometown of Waterford, Ireland in the 1960s – Bobby discovered the beauty of creating special experiences at a young age, observing his family in their element hosting friends and loved ones at home. Studio Ryecroft is a nod to this family legacy – the company’s name is the name of Bobby’s grandparent’s house.
“With Studio Ryecroft, we’re really focused on longevity and staying power,” says Bobby. “Our mission is to bring concepts into culture – we’re not just doing a flashy opening and moving on, we want to create something that truly becomes a beacon of a city or country.”
Tom’s career spans 20 years, from acclaimed bartending in Chicago to creating and directing some of the most distinguished hospitality projects across Asia-Pacific. Moving seamlessly from consultancy to distribution, Tom has guided brands through market entry, growth, and activation across the region, blending creative vision with commercial precision. Known for pushing boundaries while delivering results, Tom creates experiences that inspire the industry and resonate with guests worldwide – making a full circle move back into consultancy with Studio Ryecroft.
“Drawing on our expertise in bars, we’re excited to grow beyond that sole focus,” says Tom. “We’re doing a lot of work in the non-alcoholic space, but also diversifying into branded activations, culinary ventures, and also guest-facing experiences.”
Studio Ryecroft has secured its first major project with the conceptualisation of the forthcoming bar at the House of Tan Yeok Nee, the sole survivor of Singapore’s “Four Grand Mansions” built by Teochew tycoons in the 1800s. Recently opened as a lifestyle hub after a four-year restoration, with the bar under Studio Ryecroft’s creative direction set to open in April 2026.
