In the spirited world of cruise promotions, MSC Cruises has just dropped an anchor of excitement bound to make CLIA agents sit up, set sail—and dream of sun-kissed European shores.
This Cruise Month, from 5 to 31 October 2025, the Swiss-based cruise line is rewarding proactive agents with a chance to win a seven-night Mediterranean cruise for two in a balcony cabin, complete with the coveted Premium Extra Drinks Package.
An Offer Too Good to Miss
The offer is simple: Book and deposit any seven-night (or longer) MSC Cruise in 2026 or 2027, sailing through the Mediterranean or Northern Europe, and your name automatically enters the draw.
One lucky CLIA-accredited agent will soon find themselves gliding past Europe’s most storied coastlines, Barcelona’s Gaudí-studded skyline, Rome’s eternal grandeur, Venice’s whispering canals, Marseille’s Provençal charm, and the golden limestone of Valletta glowing in the Maltese sun.
The Prize
The winning agent’s spoils include:
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A seven-night Mediterranean cruise for two adults
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A balcony cabin with ocean views is worth lingering over
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A Premium Extra Drinks Package, so no cork remains unpopped
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Freedom to choose from 14 spectacular MSC ships across 2026 or 2027
And, in a flourish worthy of a Venetian regatta, the victor could even select MSC World Europa, sailing round-trip from Barcelona in May, calling at Marseille, Genoa, Naples, Messina and Valletta. This route practically hums with la dolce vita.
Raising a Glass to the Trade
“This initiative is our way of recognising the commitment of CLIA agents, whose passion keeps the cruise industry buoyant,” said an MSC spokesperson. “A Mediterranean voyage is a fitting thank-you after all, it’s where our story began.”
Few could disagree. MSC’s family-run heritage and reputation for old-world hospitality blend perfectly with its modern fleet—vessels that shimmer with contemporary design yet never forget the golden age of travel.
How to Enter
Participation couldn’t be easier. Agents need only:
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Book and deposit a qualifying Mediterranean or Northern Europe cruise between 5 and 31 October 2025
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Submit their entry via the QR code or online form at this link
For full details and terms, visit mscbook.com. To learn more about joining the Cruise Lines International Association (CLIA), visit CLIA Australasia.
The winner will be announced after Cruise Month 2025. Until then, agents might wish to keep a suitcase handy—just in case.
Why It Matters
Cruise Month has become a cornerstone for the travel trade, energising bookings during the shoulder season while celebrating the people behind the counter who keep the cruise sector thriving. MSC’s move to align reward with performance reflects a time-honoured principle in travel: good things happen when you help others set sail.
If there’s one industry that knows how to combine business with pleasure, it’s cruising.
By Christine Nguyen
BIO:
Christine arrived in Australia as a refugee from Vietnam, building a new life with her family in Sydney. She studied Tourism at TAFE and spent many years in inbound tourism, where her passion for connecting travellers with Australia’s unique experiences flourished. Later, seeking a sea change with her family, Christine carried her creative streak into designing brochures and penning blogs for her company, discovering along the way a love for storytelling that continues to shape her work today.
