Once the barefoot pioneer of all-inclusive holidays, Club Med finally proved that polishing the brand into a fully upscale experience was not a gamble but a masterstroke.
In the first six months of 2025, the company’s business volume was €1.175 billion, a four percent rise from last year. Even better, resort operating income climbed 17 percent, a tidy reminder that the “all-in” model works best when the “all” includes lobster rather than lukewarm lasagne.
The average room occupancy rate? A steady 70 percent worldwide. In an industry still spooked by global uncertainty, that’s less a statistic than a battle cry: the world wants convenience, reassurance and maybe a splash of rosé thrown in.
Ski Slopes and Silver Linings
If you thought skiing was sliding out of fashion, think again. Club Med’s mountain resorts delivered seven per cent growth compared to the same period in 2024. That’s no small feat, given the competition from chalet chic operators who charge extra if you look at the fondue pot.
Its Exclusive Collection resorts also chalked up a seven per cent increase. Proof, if any were needed, that travellers are not just chasing snow or sun—they’re chasing the kind of premium touches that separate a good holiday from one you won’t stop bragging about at dinner parties.
The Pacific Punches Above Its Weight
The Pacific region turned in one of the year’s brightest performances: business volume soared 16 percent, with Australians doing their bit—an eight percent rise in bookings from down under.
The real show-stealer? Skiing in Japan. Club Med Tomamu posted a thumping 29 percent year-on-year increase. Why? Because only in Japan can you hurtle down powder runs in the morning and splash about in the Mina Mina Wave Pool by afternoon. The absurd, brilliant, and quirky detail makes travellers grin.
Meanwhile, Bali remains the darling of the Pacific portfolio. Close to Australia, serviced by an ever-expanding roster of flights, and catering beautifully to families and multi-generational groups, it’s the sort of resort that lets everyone, from grandparents to toddlers, holiday without a single family feud.
A Word from the Pacific
As expected, Michelle Davies, General Manager for Club Med Pacific and New ESAP Markets, was upbeat.
“Our performance in the Pacific continues to demonstrate strong growth, driven by the appetite for effortless, all-inclusive holidays that cater to families, couples, and groups alike. These results reaffirm the trust our guests place in the Club Med brand.
With recent resort enhancements, including the opening of the first ever Family Oasis in Asia at Club Med Phuket, and upcoming renovations at Club Med Bintan, we are strengthening our ability to provide premium holiday experiences worldwide. The opening of our first-ever resort in South Africa in July 2026 also marks an exciting milestone in our expansion.”
Yet behind them sits a simple truth: families, couples, and groups queue up for the relief of “effortless”. In travel, trust is hard won and easily lost. Club Med seems to have secured both.
Phuket, Bintan and the Family Formula
Club Med Phuket has succeeded in Asia, with a 35 percent sales increase thanks to the new 32-room Family Oasis. With child-friendly suites, a splash zone, and even a dedicated snack bar, the resort has engineered the holiday equivalent of détente between generations.
Phuket’s full renovation, including suite upgrades, will finish in 2025, securing its role as the region’s flagship.
Meanwhile, Club Med Bintan is busy reinventing itself. Think refreshed rooms, dining with flair, and even a barista bar because even paradise must come with artisanal coffee. Completion is set for 2026.
Global Expansion: Ski Meets Safari
Club Med’s ambitions stretch far beyond Asia. Under a binding agreement with REAM, a new San Sicario resort in Italy will strengthen its ski empire. Across the Atlantic, a Letter of Intent with Brivia paves the way for a 300-room resort in Tremblant, Canada.
But the pièce de résistance arrives in July 2026, when Club Med unveils its first African property: Club Med South Africa Beach & Safari. This two-in-one concept offers beachfront relaxation on KwaZulu-Natal’s Dolphin Coast alongside wildlife encounters at the private Mpilo Safari Lodge. It offers two holidays in one neat booking without the headache of stitching it together yourself.
Not long after, Club Med Borneo will join the fold, complete with an Exclusive Collection Space set amid rainforest and pristine beaches. Expect cicadas instead of piped music, cocktails under the canopy, and sunsets worth framing.
From Tents to Tremblant
This transformation is remarkable for a company that once pitched literal tents on Mediterranean beaches. Club Med has reinvented itself from sun-burnt volleyball courts to billion-euro boardrooms without forgetting its roots.
Its 2025 half-year figures confirm the formula: upscale all-inclusive holidays, ski or sun, for families or couples, wrapped in polish but still true to the spirit of freedom.
The conclusion? Club Med is not just surviving in a volatile market, it’s thriving. And if the next decade resembles the first half of 2025, you can expect even more champagne corks popping at the once-humble buffet.
📌 For more details, see the Club Med Travel Agents Portal.
