Peace of mind has appeal.

It is valued, simplifies selection criteria, expedites transactions, and, when delivered, facilitates repeat, recommended and loyal business.

Business leaders and marketers need to embrace the underlying principles and goals warmly.

No problems is a phrase with many nuances and applications, all of which are positive.

NO SURPRISES

The fine print has no place in trusting, mutually rewarding, sustainable relationships. Enduring bondships are bound with respect and adherence to the true spirit of agreements, understandings and, yes, contracts.

Unconditional has an attractive tone. It cancels the need for apologies and remedial actions. Most significantly, it is a compelling, strong advertising and marketing message. Believe me, and all who extend the promise of unconditional performance and delivery.

NO CHAOS

Avoiding chaos implies or should imply harmony, efficiency, effectiveness, time-saving and optimal productivity.

A natural consequence is improved confidence before, during, and after the selection and decision processes.

The benefits extend beyond financial. Consider the innate value of eliminating disorder and confusion. No need for second thoughts, recessions of decisions and minimal anxiety.

NO TENSIONS

Heightened tensions can promote apprehension, hesitancy, and defensive demeanours. Overall, they are not conducive to establishing and enjoying relationships. Put your mind at rest and do the same for those with whom you wish to do business.

Imagine, if you can, (thank you John Lennon), no barriers, filters or impediments. Consistency, continuity, transparency and accountability are the only things that need to be stressed. Make the premise and the promise your own. It will be a rewarding experience for all participants and stakeholders. Build your value proposition on sound foundations.

Let me reiterate and expand the challenge:

THREE PILLARS

Reputations, relationships and revenue are enhanced and sustained on three pillars, cornerstones, if you will:

NO SURPRISES

NO CHAOS

NO TENSION

Confidence is fostered, efficiency accelerated, effectiveness elevated, productivity is optimised, and satisfaction is guaranteed. Period. (Shades of Macy’s).

The specifics need to be detailed, promoted, reinforced and celebrated.

Such inherent characteristics ensure belief, trust, respect and endorsement.

The lifetime tenure and value of clients, customers, consumers, associates and stakeholders are elongated and pronounced.

DECLARED AUTHORITY

Look within.

Disciplined, measured leadership facilitates team members’ widespread acceptance of the need for and capacity for personal authority.

When authority and responsibility parameters align, free-thinking and assertive actions contribute to ultimate performance, competitiveness, and enhanced morale. It seems everyone, internal and external, is happy.

People are simply accountable to and for themselves. They know the appropriate, if not right, answers. No second-guessing is necessary.

Most importantly, these philosophies, principles and practices ensure the availability of one-touch management, in that there is no need for second-guessing or referrals to,

Those who are responsible. Everyone is and should be responsible and accountable.

Surprises, chaos and tension seem never to evolve or rapidly devolve.

SURGICAL PRECISION

Modern surgical practices are increasingly utilising artificial intelligence and screening technology to plan, rehearse, and refine operational procedures. This enhances the removal and replacement of tumours, deteriorated, deficient body parts, and worn cartilages, shortens recovery times, and improves patients’ subsequent health.

The same principles apply in modern business. Eliminating surprises, chaos, and tensions has much to commend it. Proficiency is enhanced, the overall experience is enjoyable, and the well-being of people, businesses, brands, products, and services is bolstered.

Professionalism personified.

BEST PROSPECTS

Stay focused. The bottom line matters. Existing clients and customers offer the most attractive avenues and scopes for maintaining revenue, sustaining viability, and enjoying resilience. They should be prioritised and most valued.

Interestingly, most consumers favour adhering to present and established purchase patterns and criteria in the current vexed economy and marketplace.

Be aware and sensitive to the characteristic attrition in business relationships. Most dimensions in life have time-limited cycles. These can be minimised and extended with particular personal care. It takes a little more attention, understanding, and gratitude.

Be prudent and expect up to 20% attrition yearly among existing customers.

Initiate personalised contacts with those who have left the sphere in the past five years. Encourage and welcome them back.

And ensure disciplined exit interviews are conducted with clients and customers who are overtly and covertly leaving the ranks.

New customers need to be recognised, welcomed, and valued. They are the most challenging and, typically in the short term, the least financially rewarding. Invest wisely.

GO FORWARD

Eliminating surprises, chaos, and tensions is an enlightening endeavour that is educational and fulfilling.

Advertising, marketing, promotion and merchandising initiatives almost seem incidental and secondary.

Imagine.

Barry Urquhart, Business Strategist, Marketing Focus

M:      041 983 5555

E:       [email protected]

W:      www.marketingfocus.net.au

COMMENTARY: A STORIED TALE – MEDIA TRAINING

Share your story with authority, passion and skilled precision. Learn, practice and develop presentation skills.

Everyone enjoys a good story, well told.

PLAN. PRACTICE. PROMOTE. PRESENT. LIKE. SHARE

 

 

By Barry Urquhart – Consumer and Retail Analyst | Marketing Focus

 

 

BIO:

Barry Urquhart is a highly regarded market research and strategic planning consultant, recognised throughout Australasia for his insight, clarity, and thought leadership. A seasoned keynote speaker at premier conferences, Barry is also the acclaimed author of Serves You Right! And Service Please!, two of the region’s top-selling titles on customer service excellence.

Respected as a trusted voice in business strategy, Barry continues to lead influential workshops and development programs that help organisations drive sustainable growth, elevate service culture, and achieve competitive distinction.

For Media Enquiries or Speaking Engagements:
Email: [email protected]
Mobile: +61 041 983 5555

 

 

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