Business Events Sarawak (BESarawak) is looking to tap further into Indonesia’s corporate meetings and corporate incentives (CMCI) market via two initiatives in Jakarta this week.
With the availability of direct flights from Jakarta to Kuching, BESarawak sees a promising opportunity to collaborate with travel agents and corporate organisations in positioning Sarawak as a premier destination for CMCI. Sarawak offers world-class facilities and a unique appeal where legacy lies at the heart of every experience.
Indonesia continues to be a vital market for Malaysia’s tourism industry, according to Tourism Malaysia Jakarta, with a target of over 4.37 million Indonesian visitor arrivals in 2025.
Amelia Roziman, CEO of BESarawak, emphasises the immense potential of the Indonesian market and Sarawak’s enhanced capabilities to cater to the CMCI market.
“As businesses across Indonesia seek unique and impactful destinations for their corporate meetings and corporate incentive trips, Sarawak emerges as a compelling choice. We welcome not only corporate clients from Indonesia, but also international clients based in Indonesia. We are confident that our forward-thinking approach will resonate strongly with the forward-looking business community in Indonesia.”
Adrian Goh Sze Liang, BESarawak Manager of Business Development (CMCI), added, “Through these product update sessions and participation in Jakarta, we had a chance to showcase what Sarawak has to offer in terms of corporate meetings and corporate incentives. By leveraging on the direct flights between Jakarta and Kuching, we believe that this opens up a new market segment to focus on with the seamless connectivity for both regions.
“Our products are designed to resonate with the discerning Indonesian corporate client, looking beyond the conventional and towards a more meaningful experience.”
BESarawak successfully hosted the Sarawak Business Events Product Update Session in Jakarta on 23 June 2025. Held in collaboration with Tourism Malaysia, Jakarta, the Update Session brought together over 60 travel agents and business events organisers from across Indonesia, strengthening ties between Indonesia and Sarawak’s business events industries, particularly corporate meetings and corporate incentives (CMCI).
The bureau also participated in Travel Meet Asia (TMA) 2025 at Swissotel PIK Avenue, Jakarta from 25-26 June 2025, a premier B2B travel trade event dedicated to uniting Asia’s key travel professionals across various sectors including leisure, corporate, business events, and luxury travel.
Organised by Messe Berlin (Asia Pacific), the event serves as a powerful platform for industry stakeholders to explore fresh business opportunities, forge strategic partnerships, and share the latest trends shaping the Asian tourism landscape.
Both these engagements align with national efforts to boost tourism by sustaining flights from Indonesia to Sarawak while positioning Sarawak as a premier business events destination, reinforcing regional collaboration as Malaysia gears up for Visit Malaysia Year 2026 and under the Sarawak Tourism Board, Sarawak: Gateway to Borneo campaign.
