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In an era when travel is constantly being redefined by climate, culture, crisis, and convenience, WTM London 2025 is boldly stepping forward, sleeves rolled up and minds wide open, with a unified theme for its upcoming conference programme: “Reimagining Travel in a Changing World.”

And if that sounds like your wheelhouse, consider this your official invitation to the global industry’s biggest brainstorming session. The call for content is now live, and if you’ve got vision, voice, and something to say that isn’t just the same old PowerPoint parade, WTM London wants to hear from you.

For the first time in its 45-year history, the show’s six signature conference tracks — Sustainability, Technology, DEAI (Diversity, Equity, Accessibility and Inclusion), Marketing, Geo-Economics, and Travel Trends — will be tied together with a singular, powerful theme. No more fragmented programming or mixed messaging. This year, it’s all stitched into one big, beautiful tapestry of transformational thinking.

“Introducing a unified theme across the programme brings greater consistency and coherence to our content,” said Brooke Gilbertson, Conference Manager at WTM London. “This theme is designed to inspire attendees to reflect on the evolving purpose of travel in the face of global shifts, emerging challenges, and fresh opportunities.”

And the timing couldn’t be more apt.

After a blockbuster showing in 2024, with conference session attendance jumping a whopping 29% on the previous year, WTM London has decided to up the ante. More stages, more space (including a bigger footprint on Level 0 of ExCeL London), and more chances for the industry’s best and brightest to get a spot on the microphone.

But this isn’t just a call for the usual suspects. WTM is actively scouting bold thinkers, new voices and game-changers who can articulate compelling ideas under the 2025 banner. Whether you’re a startup disruptor, an old hand with a fresh perspective, or someone who’s been quietly revolutionising tourism from the sidelines — this is your moment.

Submissions must align with one of the six conference tracks and connect to the 2025 theme. They’re not after fluff. They’re after substance, courage, and clarity. And just in case you’re thinking of winging it — no dice. There’s a proper form to fill in. It’s efficient, but make no mistake: this is a curated event, not an open mic night.

The content curation itself will be led by a veritable who’s who of travel industry intellects, each helming one of the six tracks:

DEAI: Uwern Jong – Experientialist®-in-Chief, OutThere
Geo-Economics: Mark Frary – Author, Writer, Consultant
Marketing: Matthew Gardiner – Director, Travel Massive & SVP, FINN Partners; and Tina Charisma – Founder, The Charisma Campaign
Sustainability: Tina O’Dwyer – Founder & CEO, The Tourism Space
Technology: Timothy O’Neil-Dunne – President, T2Impact LLC

These aren’t just figureheads. Each advisor will dive into submissions, curate sessions, and tap their networks to ensure that what ends up on stage is not only relevant but also resonant.

🎤 Programme Highlights (already inked in):

Tuesday 4 November: Opening salvo with the WTM Global Travel Report, Sustainability Summit, and Geo-Economics Summit.
Wednesday 5 November: Technology and DEAI Summits to take centre stage.
Thursday 6 November: The Marketing Summit, ITT Future You Forum, and the hotly anticipated Closing Keynote — still under wraps, but if previous closers like Katherine Ryan, Louis Theroux and Steven Bartlett are anything to go by, expect fireworks.

In short, WTM London 2025 is shaping up to be more than just a global gathering — it’s a call to arms for the travel trade to think bigger, braver, and beyond the usual echo chambers.

Gilbertson added, “The Call for Content form we introduced last year was a great success — it helped surface some outstanding new speakers and fresh perspectives. It reflects our ongoing commitment to providing an inclusive platform for meaningful ideas that tackle today’s challenges and inspire long-term transformation.”

Indeed, the organisers are seeking a conference lineup that strikes a balance between hard-hitting analysis and moments of inspiration, and just enough levity to keep things relatable.

📅 Important Deadline Alert:

Submissions close Sunday, 7 July. So if you’ve got an idea that can stop the scroll and spark a standing ovation, don’t sit on it.

🔗 Apply to speak at WTM London 2025.

Because in a world full of disruption, distraction and digital noise, the future of travel deserves a good, honest, and refreshingly human conversation.