In a landmark acquisition to reshape luxury travel in the Australasian region, Beyond the Blue Australia has announced the acquisition of Alquemie Travel, a prestigious Destination Management Company (DMC) known for curating bespoke, high-end itineraries. This strategic expansion cements Beyond the Blue’s dominance in luxury travel, extending its influence beyond Australia into New Zealand and the South Pacific.
Strengthening a Luxury Travel Legacy
Beyond the Blue Australia, founded by Steven Pleciak two decades ago in Auckland, New Zealand, has consistently delivered immersive and experiential travel across the region. With an esteemed reputation for crafting ultra-personalized travel experiences, acquiring Alquemie Travel is a natural step in its continued growth within the premium inbound sector.
“Alquemie has long been a brand I admire,” said Pleciak, CEO of Beyond the Blue. “Their ability to craft truly authentic and inspirational Australian itineraries has set them apart in the industry. By bringing them into the Beyond the Blue family, we are not just expanding our footprint—we are enhancing the depth and authenticity of our offerings. Our clients will soon experience an elevated luxury travel experience beyond Australia.”
Steven Pleciak, CEO Beyond The Blue Group
Both brands will retain their unique identities and maintain operations in Noosa and Sydney locations. However, the integration will allow for a seamless exchange of expertise and resources, further enriching Beyond the Blue’s ability to create bespoke travel experiences.
The Powerhouse Behind the Expansion
With this acquisition, Beyond the Blue is assembling an impressive leadership team. Sophie-Anne Burton, an industry expert with a wealth of experience in luxury travel, has been appointed to lead Alquemie Sydney. Burton brings extensive knowledge from her tenure with globally recognized brands Black Tomato and Scenset, having worked in London, San Francisco, and New York.
Joining forces with Beyond the Blue’s well-established teams in Noosa (led by Tara Norton) and Auckland (led by Ann Glamuzina), Burton’s expertise will be instrumental in crafting next-level luxury travel experiences that blend adventure, exclusivity, and cultural authenticity.
Elevating the Luxury Travel Experience
Alquemie Travel has built a reputation for delivering extraordinary wilderness, safari, and coastal experiences across Australia. With this new partnership, clients can expect an expanded portfolio that seamlessly blends rugged adventure with luxury comfort across New Zealand and the South Pacific.
Specializing in private luxury escapes, Beyond the Blue designs high-touch, exclusive journeys that are as seamless as they are unforgettable. From immersive encounters with local cultures to the most sought-after luxury accommodations, this partnership ensures travellers receive unparalleled access to the most coveted experiences in the region.
Looking to the Future: Expansion in 2025 and Beyond
As part of its 2025 expansion, Alquemie Travel’s offerings will include curated experiences beyond Australia, giving clients access to breathtaking locations across New Zealand and the South Pacific. This move aligns with Beyond the Blue’s ongoing commitment to delivering luxury travel that is as unique as it is exceptional.
Visit Beyond the Blue and Alquemie Travel for more information on their bespoke luxury experiences.
Written by: Alison Jenkins
