Prime Minister Paetongtarn Shinawatra met with Bo Sun, Chief Marketing Officer of Trip.com Group, in Berlin in a landmark meeting that signals Thailand’s unwavering commitment to its tourism sector. The discussions centred on solidifying Thailand’s status as a global travel powerhouse ahead of the highly anticipated Amazing Thailand Grand Tourism and Sports Year 2025 initiative.
Strategic Partnership to Drive Thailand’s Tourism Boom
With Thailand consistently ranking among the world’s top travel destinations, this partnership underscores the importance of public-private collaboration in fostering sustainable tourism growth. Prime Minister Paetongtarn expressed her deep appreciation for Trip.com’s ongoing support, emphasizing that the Thai government remains steadfast in implementing progressive policies to bolster the nation’s tourism economy.
“Thailand is poised to emerge as a premier global destination, and we welcome strategic collaborations that enhance our country’s tourism appeal,” stated Prime Minister Paetongtarn.
Trip.com Group, a global leader in online travel services, has been an instrumental partner in Thailand’s tourism resurgence. Since 2018, the company has worked closely with the Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT) to position Thailand as a must-visit destination for international travellers.
Trip.com’s Commitment to Sustainable & Experiential Travel
As Thailand prepares for an influx of global visitors in 2025, Trip.com Group reaffirmed its dedication to introducing innovative campaigns and travel experiences. The company leverages its cutting-edge technology and international marketing expertise to attract diverse travellers seeking world-class music festivals, cultural events, and sports tourism.
Bo Sun, Chief Marketing Officer of Trip.com Group, emphasized the vital role of government-private sector partnerships in shaping the future of Thailand’s travel industry.
“Our commitment to sustainable tourism and experiential travel aligns perfectly with Thailand’s vision for 2025. By utilizing our advanced technology, marketing strategies, and global reach, we aim to attract more travelers and elevate Thailand’s tourism landscape,” said Bo Sun.
Trip.com’s track record of successfully curating high-impact tourism campaigns has positioned Thailand among the world’s most sought-after travel destinations. The company’s expertise in big data, artificial intelligence, and personalized travel recommendations will further support the Thai government’s mission to enhance the visitor experience.
Thailand’s Rising Global Tourism Ranking
Recent reports have revealed that Thailand ranks No. 2 among the world’s top travel destinations in 2024, reinforcing its resilience and growing appeal in the competitive global tourism market. This surge is a testament to Thailand’s ability to adapt, innovate, and captivate travellers worldwide.
Thailand’s tourism economy is projected to reach new heights in 2025, with major government-backed initiatives designed further to strengthen the country’s appeal to high-spending international tourists.
Looking Ahead: Tourism Stimulus & Industry Growth
The partnership between Thailand and Trip.com Group is set to drive long-term growth, economic prosperity, and job creation within the country’s tourism sector. Both parties are committed to launching targeted stimulus packages and innovative travel incentives aligned with evolving global travel trends.
As Thailand gears up for its Amazing Thailand Grand Tourism and Sports Year 2025, industry experts anticipate a record-breaking surge in visitor numbers fueled by strategic marketing campaigns, enhanced digital experiences, and government-led initiatives.
Thailand’s dedication to strengthening its tourism landscape through global partnerships sets the stage for an extraordinary 2025, ensuring the nation remains an unrivaled travel destination worldwide.
Written by: Kanda Limw
