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New Zealand’s tourism industry has been significantly boosted as the government committed an additional $3 million to attract and secure international business events. This latest funding, announced by the Minister of Tourism and Hospitality, is expected to drive year-round visitation, fuel economic growth, and enhance the country’s global appeal as a premier conference destination.

Tourism Industry Aotearoa (TIA) has welcomed the investment, emphasizing the pivotal role of business events in stimulating economic activity, particularly during traditionally quieter travel periods such as autumn.

Strengthening Year-Round Tourism

TIA Chief Executive Rebecca Ingram highlighted the far-reaching impact of business conferences, stating that these events bring international delegates to New Zealand and create networking and knowledge-sharing opportunities for local businesses.

“Business events and conferences are high impact – they bring talent and ideas to New Zealand and provide opportunities for our own business community to network, learn from, and share their expertise with international subject matter experts and delegates,” Ingram said.

Beyond their economic contributions, these events showcase New Zealand’s cutting-edge conference facilities, such as those in Wellington, Christchurch, and Auckland.

A Catalyst for Economic and Social Vibrancy

The funding aligns with the government’s broader Tourism Boost package, reinforcing its commitment to revitalizing the sector. With business tourism playing a crucial role in city vibrancy, the additional support will increase patronage for hotels, restaurants, and local attractions.

“These types of events are a great catalyst to help grow our tourism offering throughout the year. They give people a reason to travel here, to use our amazing new purpose-built facilities, and enjoy our unique experiences while here,” Ingram added.

With business events known to generate higher visitor spend per capita than leisure travel, this funding injection is set to provide long-term benefits, ensuring sustainable growth in tourism revenue.

A Positive Step Forward for Tourism Growth

This latest announcement is part of a series of measures to bolster the tourism sector, particularly in a post-pandemic landscape. TIA remains optimistic about the trajectory of tourism investment and looks forward to further collaboration with the government to maximize the potential of business events.

“It is an exciting time for the sector as we work to further our economic contribution, and we look forward to continuing to work alongside the Minister as she progresses her Tourism Boost plans,” Ingram concluded.

With this strategic funding, New Zealand is poised to strengthen its position as a sought-after business events destination, driving economic resilience and industry innovation.