Siem Reap, Cambodia’s crown jewel of culture and history, is on the brink of a tourism renaissance. The newly established Cambodia Tourism Board (CTB) forecasts a dramatic visitor surge, placing Siem Reap third on Skyscanner’s list of top travel destinations for 2025. Following a staggering 241% increase in bookings, this city’s allure is set to captivate both seasoned travellers and first-time visitors alike.
Christian de Boer, Managing Director of Jaya House River Park, is at the heart of this resurgence, widely regarded as Cambodia’s premier hotel. With a passion for sustainable tourism and deep-rooted ties to Siem Reap’s local communities, de Boer shares his vision for the city’s bright future.
“Since arriving in Siem Reap in 2005, I’ve fallen in love with the city and the communities that shape its identity. Watching this place evolve into an international destination is a joy, and I’m excited to welcome travelers eager to immerse themselves in its rich cultural tapestry,” says de Boer.
The Pulse of Siem Reap: What’s Driving the Growth?
Siem Reap’s growing popularity can be attributed to several key factors: its unique blend of ancient history and modern innovation, a thriving local arts scene, and a commitment to eco-conscious travel. The city offers an unparalleled gateway to the iconic Angkor Wat temple complex while championing sustainable practices across its tourism sector.
Christian de Boer’s Jaya House River Park stands as a beacon of this eco-friendly movement, being Cambodia’s first hotel to eliminate single-use plastics. Consistently voted the #1 hotel in the country, Jaya House embodies a harmonious balance of luxury, sustainability, and local authenticity.
Destination Guide: What to Explore in Siem Reap in 2025
Whether you’re a history buff, an art lover, or an eco-conscious traveller, Siem Reap has something to offer everyone. Here’s a curated guide to must-visit destinations that showcase the city’s dynamic spirit.
1. Made in Cambodia Market
Made in Cambodia Market – (Image Credit TripAdvisor)
Nestled on Oum Khun Street near the Old French Quarter, the Made in Cambodia Market is a vibrant local craft hub. Here, artisans showcase handwoven textiles, organic skincare, intricate jewellery, and artisanal home décor—all crafted by Cambodian artists. Unlike typical tourist markets, every purchase directly supports local communities and helps preserve traditional Khmer skills.
2. Cambodian Landmine Relief Centre & Museum
Learn More
Founded by former child soldier and humanitarian Aki Ra, this museum offers profound insights into Cambodia’s war-torn past and the ongoing demining efforts. Visitors can explore deactivated landmines, hear firsthand accounts from survivors, and support educational programs for children affected by landmines.
3. Angkor Wildlife & Aquarium
Explore the Sanctuary
Opened in 2020, this sanctuary protects Southeast Asia’s biodiversity. Guests can participate in interactive wildlife experiences, educational talks, and conservation programs to raise awareness about endangered species.
4. Tonlé Sap Lake
A UNESCO-recognized site, Tonlé Sap is Southeast Asia’s largest freshwater lake, supporting over a million people living in floating villages. Travelers can kayak through mangrove forests, visit floating markets, and enjoy serene sunset cruises. The lake’s seasonal transformation—from 2,500 km² in the dry season to 16,000 km² during the wet season—is a marvel of nature.
5. The Haven Project
Support the Cause
Located on Chocolate Road, HAVEN is more than just a restaurant; it’s a social enterprise that empowers at-risk youth through vocational training. The menu features fragrant Khmer and international dishes, focusing on locally sourced ingredients and sustainable dining practices.
Where to Stay: Jaya House River Park
Book Your Stay
Starting from £230 per night, Jaya House River Park offers a zen-like retreat along the banks of the Siem Reap River. Just a five-minute tuk-tuk ride from the city centre, this boutique hotel is renowned for its sustainability initiatives and luxurious amenities. Guests can enjoy two lush outdoor pools, pavilion gardens, and a vegan-friendly restaurant—Trorkuon Khmer—that highlights local flavours.
What sets Jaya House apart is its commitment to providing a comprehensive luxury experience, including:
- A 60-minute spa treatment per person per day
- Complimentary tuk-tuk rides to Angkor Wat and around Siem Reap
- Refreshing snacks and drinks throughout the day, including coconut water and fruit platters
- Daily laundry service
- Airport transfers and fast-track visa services
Jaya House River Park.
The Future of Siem Reap: Sustainable Tourism at Its Core
As Siem Reap prepares for an influx of visitors in 2025, sustainability remains at the forefront of its tourism strategy. From eco-friendly accommodations to community-based initiatives, the city is committed to ensuring that growth doesn’t come at the expense of its cultural and environmental heritage.
Christian de Boer emphasizes the importance of mindful travel: “It’s not just about visiting a destination—it’s about connecting with its people, understanding its history, and contributing positively to its future.”
For travellers seeking an authentic and impactful experience, Siem Reap offers an unparalleled opportunity to explore Cambodia’s rich heritage while supporting sustainable tourism initiatives. With its blend of ancient wonders and modern innovation, the city is poised to become one of the world’s most inspiring travel destinations in 2025 and beyond.
For more information on Siem Reap’s tourism offerings and sustainable travel initiatives, visit the Cambodia Tourism Board.
Written by: My Thanh Pham
