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AIME - logoThe stage is set for an unforgettable kickoff to AIME 2025 (Asia Pacific Incentives and Meetings Event), as organizers unveil the highly anticipated AIMalfi FESTA—a spectacular welcome event at Il Mercato Centrale Melbourne on Monday, February 10, 2025. Inspired by the breathtaking Amalfi Coast, this exclusive affair promises an immersive celebration of Italian culture, culinary excellence, and world-class entertainment.

AIME’s Legendary Welcome Event Returns Bigger Than Ever

AIME’s Welcome Event has long been the hallmark of the Asia-Pacific region’s premier business events tradeshow, setting the tone for an exhilarating three-day networking and exhibition experience. The AIMalfi FESTA will transport over 2,000 attendees to a sun-drenched Italian paradise, where blue, white, and yellow will dominate the dress code in homage to the coastal hues of the Amalfi region.

With Il Mercato Centrale Melbourne—the first outpost of Italy’s iconic food market outside of Europe—serving as the backdrop, attendees will indulge in an unparalleled gastronomic adventure. The venue’s vibrant artisan food market will offer an interactive dining experience, featuring traditional Italian delicacies, gourmet street food, and premium beverages crafted by renowned chefs and expert mixologists.

A Night of Unrivaled Entertainment and Networking

Beyond its culinary allure, AIMalfi FESTA will deliver a dynamic lineup of entertainment, with special guest artists promising an electrifying evening of live performances, music, and cultural showcases.

iL Mercato Centrale, Melbourne.

iL Mercato Centrale, Melbourne.

AIME’s Hosted Buyers, Exhibitors, Media Partners, and VIP guests will be among the distinguished attendees, with Visitor Buyers having the opportunity to upgrade their tickets to access this exclusive celebration.

AIME Leadership Shares Their Excitement

AIME Event Director Silke Calder expressed her enthusiasm for what is poised to be one of the most spectacular AIME Welcome Events to date.

“No AIME experience is complete without our legendary Welcome Event. This year, we’re transporting attendees to the sun-drenched shores of the Amalfi Coast, where they’ll indulge in Italian-inspired delights, captivating entertainment, and unforgettable moments. Get ready to say ‘Ciao Bella!’ to the AIMalfi FESTA!”

Il Mercato Centrale: The Perfect Venue for a World-Class Event

As the host venue, Il Mercato Centrale Melbourne is honoured to welcome the global business events community to its 3,000-square-meter hub in the heart of the CBD—just a minute’s walk from Southern Cross Station.

Il Mercato Centrale Managing Director Gary Patikkis highlighted the venue’s commitment to delivering a truly immersive and authentic hospitality experience for both intimate gatherings and large-scale events.

“We are honored to host the AIME 2025 Welcome Event and proud to showcase Melbourne’s dynamic hospitality scene. Il Mercato Centrale is designed to be a community hub, offering bespoke experiences that blend traditional Italian heritage with contemporary event hosting. We look forward to welcoming industry leaders from around the world.”

An Unmissable Opening to AIME 2025

As AIME 2025 prepares to welcome the global business events industry to the Melbourne Convention and Exhibition Centre from February 10–12, 2025, the AIMalfi FESTA sets the stage for an exceptional showcase of networking, collaboration, and innovation.

For more information, to register, or to upgrade your ticket, visit aime.com.au.

 

 

 

Written by: Sandra Jones

 

 

 

 

 

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