Royal Orchid Sheraton Riverside Hotel Bangkok, an icon of Thai hospitality for over four decades, is set to make waves at the Asia Pacific Incentives & Meetings Event (AIME) 2025 in Melbourne, Australia. As the premier business events exhibition in the Asia-Pacific region, AIME provides an unparalleled platform for industry leaders to showcase groundbreaking innovations, and the Royal Orchid Sheraton is poised to seize the spotlight with its newly transformed waterfront MICE facilities.
A New Era for Bangkok’s MICE Sector
The Royal Orchid Sheraton is revolutionizing Thailand’s meetings, incentives, conferences, and exhibitions (MICE) by launching its cutting-edge meetings floor. Spanning 2,800 square meters of seamlessly integrated space overlooking the iconic Chao Phraya River, this reimagined facility is designed to host events that leave lasting impressions.
Key highlights include:
- Royal Orchid Ballroom: Capable of hosting up to 1,150 guests, this grand venue features a state-of-the-art 22-meter-long LED screen, perfect for conferences, galas, and award ceremonies.
- Riverside Ballroom: An adaptable space for up to 320 delegates, with options to divide the area into smaller sections to suit diverse event needs.
- 22 Function Rooms: Bathed in natural light, these rooms cater to meetings and breakout sessions for 12 to 150 participants.
- Exclusive Amenities: A private lobby for group check-ins and scenic waterfront terraces for photo opportunities, cocktail receptions, and social gatherings.
These world-class facilities make the Royal Orchid Sheraton a premier choice for hosting large-scale international events, cementing Bangkok’s reputation as a global MICE hub.
Debut at AIME 2025
From February 10–12, 2025, the Royal Orchid Sheraton will exhibit at AIME for the first time. The event at the Melbourne Convention & Exhibition Centre is expected to attract over 4,000 delegates and facilitate 20,000 meetings, generating substantial business opportunities.
“2025 marks a transformational chapter for the Royal Orchid Sheraton. We’re excited to debut at AIME and showcase our reimagined MICE facilities, designed to meet the evolving needs of global event planners,” stated David Lance, General Manager of the Royal Orchid Sheraton.
At AIME, the hotel will participate alongside the Thailand Convention & Exhibition Bureau (TCEB) on the Thailand Stand (E12), highlighting its commitment to elevating Thailand’s MICE sector on the global stage.
Sustainability at the Core
The Royal Orchid Sheraton is redefining luxury and sustainability in events. The hotel is certified by Green Key and the ASEAN MICE Venue Standards and ensures eco-conscious event planning through Marriott Bonvoy’s “Connect Responsibly” program.
Event organizers receive a Meeting Impact Report detailing their events’ carbon footprint. These emissions can be offset through partnerships with environmental projects managed by Marriott’s collaborator, South Pole, making every gathering at the hotel a step toward a greener future.
Beyond Meetings: Luxury by the River
Royal Orchid Sheraton’s 726 river view rooms and suites offer unparalleled comfort, ensuring large groups can stay under one roof. Guests can enjoy various dining options, from authentic Thai cuisine at Thara Thong to riverside indulgence at the Siam Yacht Club. The property’s resort-like amenities, including a tropical garden, pool, tennis court, jogging track, fitness centre, and the award-winning Mandara Spa, promise relaxation after a day of business engagements.
Accessibility is another standout feature. Guests can conveniently reach the BTS Skytrain station or the luxury ICONSIAM mall via the hotel’s complimentary shuttle boat. For international travellers, the hotel is strategically located near both Suvarnabhumi (37 km) and Don Mueang (28 km) airports, offering easy connectivity.
A Pivotal Role in Thailand’s MICE Growth
Thailand’s MICE sector is booming. According to TCEB, 2024 witnessed a 43.5% surge in MICE travellers and a 41.3% increase in revenue, contributing significantly to the country’s GDP. With tourist arrivals projected to hit an all-time high of 40 million in 2025, the Royal Orchid Sheraton’s new facilities will bolster this growth.
“Bangkok’s vibrant riverfront has always been a hub of activity, and with our enhanced MICE facilities, we are proud to contribute to the city’s evolution as a global leader in business events,” Lance added.
Visit at AIME 2025
The Royal Orchid Sheraton invites delegates to experience its innovative MICE offerings firsthand at AIME 2025. To connect with the hotel’s team, visit the Thailand Stand (E12).
For further details, visit the official website: www.royalorchidsheraton.com
Conclusion: The Royal Orchid Sheraton Riverside Hotel Bangkok’s debut at AIME 2025 signals a bold new chapter in Thailand’s MICE sector. With its state-of-the-art facilities, breathtaking riverfront views, and commitment to sustainability, the hotel is poised to set new benchmarks in the industry while playing a pivotal role in Thailand’s economic and tourism growth.
Written by: Kanda Limw
