Travel Associates and The Travel Corporation (TTC) recently teamed up to host Travel Associates Dinner Club, a series of dinners in Brisbane, Melbourne and Sydney for a hand-picked group of 30 top clients in each city.
The intimate dinners were held at Entrecote in Melbourne, TAMA Dining in Brisbane and Public Dining Room in Sydney. Guests enjoyed a three-course fine dining experience inspired by travel, while learning about the destinations and experiences offered by Luxury Gold and Insight Vacations – TTC’s two customer facing brands.
Travel Associates General Manager Australia and New Zealand Rachel Kingswell said boutique style events have proven to be an incredibly successful way for the brand to engage and thank its high-value clients.
“We have incredible clients who are very loyal to the brand and book many holidays with us each year, so it’s our way of making sure they feel like they’re part of the Travel Associates family. Knowing their advisor hand-picked them to attend is even more meaningful.
“We believe luxury shouldn’t be restricted to the holiday itself – it’s part of the entire Travel Associates experience. From the initial appointment to that exciting moment of booking before finally jetting off, we strive to create a one-of-a-kind, luxurious experience in every interaction with us.
“Creating a community for our clients is very important to us so to see this come to life through Dinner Club was so special. They’re all like-minded, travel obsessed people, so it’s lovely to see them come together to share experiences and form friendships.”
TTC Head of Sales and Partnerships Australia Tomas Malmberg said it was valuable to bring together both brand’s top group of clients.
“We know that Travel Associates has a suite of incredibly loyal clients – many of which are also Luxury Gold and Insights Vacation clients too. There was even someone at the event who had joined us on 15 Insight Vacation tours!
“We share the same sentiment as Travel Associates – we believe the key to retaining loyal clients lies in delivering unique experiences that leave a lasting impression and make them feel valued, and we’re confident we achieved this through the dinner club series.
“We’re looking forward to hosting many more events for our clients in the future alongside Travel Associates.”