Australia’s oldest operating distillery, Beenleigh, proudly announces the release of its limited-edition Year of the Snake Rum, crafted to mark the 2025 Lunar New Year. With only 2,700 individually numbered bottles produced from just three barrels, this rare release honours Beenleigh’s 140-year legacy and is designed for serious rum collectors seeking a true piece of Australian craftsmanship.
Created from premium Australian sugarcane molasses, the Year of the Snake Rum has been hand-selected by Beenleigh’s master distiller from aged rum parcels matured up to eight years. Aged in historic ex-brandy vats and ex-bourbon barrels, the rum’s profile is both bold and intricate, with notes of rich butter, warm spice, and oak that add depth to the finely crafted rum.
“When selecting only three barrels, you need to ensure every drop is of the highest quality. You’re not just making rum; you’re capturing the distillery’s essence,” says Paul Kassebaum, Beenleigh Operations Director. “But after 140 years of honing our craft, we know a thing or two about letting a good rum tell its own story, and this one’s no exception. It’s the kind of rum you sit back with, take your time, and really appreciate. It’s got that buttery richness and a hint of spice that speaks to resilience and luck—just like the Snake itself.”
The bottle and gift box feature exclusive artwork by renowned, independent female illustrator QingFeng Che. Known for her intricate, expressive style, Che’s design elegantly blends traditional Chinese motifs with refined detail, featuring the coiled Snake to symbolise wisdom, change, and resilience.
“With the Year of the Snake, I wanted the artwork to reflect both tradition and movement,” says Che. “The Water Field Pattern speaks to unity and blessings from many, while the ribbons, flowers, and coins symbolise wishes for prosperity and family reunion. These elements connect the Year of the Dragon to the Year of the Snake, carrying love and fortune from us to you.”
Tasting Notes:
- Nose: Aromas of rich butter and warm spice, with subtle oak undertones.
- Palate: A complex blend of buttery notes, spiced wood, and a hint of molasses.
- Finish: Smooth, rounded finish with lasting warmth and depth, capturing the Snake’s bold character.
Product Details:
- RRP: $150 AUD
- ABV: 40%
- Availability: Limited to 2,700 bottles worldwide, available at the Beenleigh Rum Distillery, select Australian retailers, duty-free outlets in Sydney, Brisbane, Melbourne, and Adelaide, and online via Sippify.
“After 140 years, every release is part of our legacy, but this one is special,” says Paul Kassebaum. “This Year of the Snake Rum embodies the spirit of connection that the New Year brings. Here’s to raising a glass, whether near or far, and celebrating what’s ahead. May this release bring joy, luck, and the taste of Australian tradition to all who enjoy it.”
The Beenleigh Year of the Snake Rum is more than a limited release; it’s a collector’s piece and a tribute to 140 years of distilling history. As a fearless expression of Australian rum, it captures the essence of the Year of the Snake, blending heritage and innovation. For more information, visit beenleighrum.com.au.
