Australia’s tourism export industry is gearing up for a game-changing event as the Australian Tourism Export Council (ATEC) launches the highly anticipated Meeting Place 2024 (MP24) program. Scheduled to take place from 28-30 October on the stunning Gold Coast, this year’s event promises to be a landmark gathering for industry professionals, connecting over 600 key players from across the globe. With thousands of business meetings, influential keynote speakers, and groundbreaking insights, MP24 is set to be an essential fixture for anyone in the tourism export sector.
Uniting Global Travel Leaders for Three Dynamic Days
Supported by Tourism and Events Queensland (TEQ) and Experience Gold Coast (EGC), Meeting Place 2024 is the premier networking event where Australian tourism exporters engage directly with international travel buyers. This year’s program is packed with high-profile business meetings designed to drive growth and bolster the global reach of Australian tourism products.
ATEC Managing Director Peter Shelley emphasized the vital role of Meeting Place in the industry’s success:
“ATEC Meeting Place plays a crucial role in the tourism export supply chain by connecting Australian tourism businesses with international buyers who bring global visitors to our shores,” Shelley said. “This event opens the door to countless business opportunities and valuable partnerships that fuel our industry’s expansion.”
Keynote Speakers: Insightful, Inspirational, and Industry-Focused
Keynote address – Curtis McGrath.
One of the most anticipated moments of MP24 will be the keynote address by Curtis McGrath, a four-time Paralympic Gold Medallist. McGrath’s remarkable journey from the battlefields of Afghanistan to global sporting glory is a testament to resilience, determination, and the power of overcoming adversity. His motivational address promises to resonate with attendees, offering valuable lessons that transcend the world of sport.
Simon Kuestenmacher, co-founder of The Demographics Group, will also take centre stage. Kuestenmacher will explore the evolving landscape of global travel and how demographic trends and shifting global patterns will shape the industry’s future. His data-driven approach will provide attendees with actionable insights to guide strategic decisions in an ever-changing world.
Focus on Sustainability and Innovation
The 2024 program also emphasizes sustainability, with leading tourism researcher Sara Dolnicar presenting the Tourism Sustainability Pledge. Dolnicar, whose work has influenced the understanding of traveller segmentation and sustainable practices, will focus on how tourism organizations can foster responsible, eco-friendly growth. As the industry faces increasing pressure to reduce its carbon footprint, Dolnicar’s expertise offers a path forward for companies committed to aligning with global sustainability standards.
Another event highlight is the session on Generative AI, led by industry expert Christian Watts. Watts will showcase how cutting-edge AI technology is revolutionizing tourism, using real-world case studies to demonstrate its potential to streamline operations, enhance customer experiences, and drive innovation. With AI playing an increasingly pivotal role in global business, Watts’ presentation will be crucial for companies looking to stay ahead of the curve.
The Ultimate Platform for Networking and Business Growth
More than just a series of lectures and discussions, Meeting Place 2024 provides a comprehensive B2B program designed to foster networking and business growth. Delegates will engage in thousands of pre-scheduled meetings, opening doors to new markets and partnerships. The event also features a lineup of social events and functions, culminating in a spectacular Gala Finale, showcasing 12 of the Gold Coast’s premier venues.
For attendees, the combination of actionable insights, top-tier networking, and inspirational addresses will make MP24 an unmissable opportunity to drive growth in a post-pandemic world where travel demand is rapidly rebounding.
Join the Revolution at Meeting Place 2024
As the tourism export industry continues to evolve, ATEC’s Meeting Place 2024 stands as the ultimate platform for forging international connections, learning from world-class leaders, and navigating the future of global travel. Delegates can expect to walk away from MP24 with new partnerships and a deeper understanding of the trends and innovations reshaping the industry.
To secure your place, visit the official MP24 website: ATEC Meeting Place 2024.
Written by: My Thanh Pham
