In a groundbreaking announcement, TAG (The Appointment Group, Pty Ltd), a renowned luxury travel and event management leader, has been named the preferred travel partner for the 2024 World Business Forum in Sydney. This pivotal event, set to take place at the International Convention Centre (ICC) Sydney on November 13th and 14th, will bring together more than 2,000 senior executives from over 550 companies across the globe.

Tennis legend Andre Agassi, whose decorated career includes eight Grand Slam titles and a former world #1 ranking, will headline the forum. Agassi, renowned for his remarkable resilience and high-court performance, will deliver a keynote address to inspire business leaders to unlock their full potential.

A Prestigious Partnership Elevating Executive Travel

For over 35 years, TAG has been a trailblazer in luxury travel and event management, catering to the world’s most influential figures. Known for delivering high-end, bespoke services to C-suite executives, celebrities, and corporate leaders, TAG’s selection as the official travel partner for the World Business Forum further cements its standing as an industry leader.

TAG will oversee all travel and accommodation logistics for the forum’s senior executives, VIPs, and global business leaders, ensuring seamless journeys to and from Sydney. This partnership is expected to set a new standard for corporate event travel, reinforcing TAG’s commitment to innovation and premium service.

“We are honored to be chosen as the preferred travel partner for the 2024 World Business Forum,” said Shane Barr, Managing Director of TAG APAC. “This partnership aligns perfectly with our mission to support global leaders by providing exceptional travel solutions that simplify their journeys and allow them to focus on innovation and leadership. We look forward to delivering the high-end services our clients have come to expect.”

High-Profile Speakers to Address Key Business Challenges

In addition to Andre Agassi, the 2024 World Business Forum will feature a lineup of industry luminaries, including:

• Gary Hamel: Business strategist and acclaimed author known for his groundbreaking work on management innovation.
• Cathy Freeman, Australian Olympic icon, shares her resilience and leadership insights.
• Anne Chow, former CEO of AT&T Business, is celebrated for her pioneering leadership in the telecommunications industry.
• Nouriel Roubini: World-renowned economist best known for predicting the 2008 financial crisis.

These speakers will cover pressing topics vital for today’s business leaders, ranging from corporate strategy and innovation to resilience and leadership in the modern business landscape.

TAG: A Global Leader in Bespoke Travel Solutions

Since its inception in 1988, TAG has transformed how high-profile individuals travel, delivering tailored, high-touch services that simplify even the most complex travel arrangements. With six specialist divisions—production, touring, events, investment management, corporate, and private travel—TAG has built a global presence with 20 offices across key regions, including Sydney, Melbourne, Gold Coast, Singapore, Wellington, and Auckland.

Over the past decade, TAG has solidified its dominance in the Asia-Pacific (APAC) region, expanding its team to more than 150 dedicated professionals. This vast network allows TAG to cater to each client’s unique needs, ensuring a smooth and personalized experience from start to finish.

World Business Forum Event Details

• Dates: November 13-14, 2024
• Location: ICC Sydney, Australia
• Attendees: 2,000+ senior executives representing over 550 companies
• Tickets: Early bird discounts available until September 27, 2024

For more information on the event, visit the official World Business Forum website here.

To book your flights and accommodation through TAG, please get in touch with WBFtravel@tag-group.com.

Written by: Michelle Warner

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