As 2024 unfolds, a new travel trend is set to dominate the Australian holiday landscape: multi-generational travel. Recent research by Club Med, a leader in all-inclusive vacations, reveals a significant shift in travel preferences among Australians, with nearly half (43%) planning multi-generational holidays in the coming year.
Growing Preference for Multi-Generational Holidays
The study highlights that 28% of Aussies now prefer travelling with extended family groups rather than just their immediate family, with a remarkable 70% valuing the quality time spent together. This trend towards multi-generational holidays underscores a broader desire for connection and shared experiences.
Michelle Davies, General Manager for Club Med Pacific, notes, “The organic growth we are seeing for multi-generational bookings is significant. The introduction of Generational Getaways by Club Med is a clear step forward to cater to this demand.”
Benefits of Generational Getaways by Club Med
Launching on July 24, Generational Getaways by Club Med offers benefits for groups of eight or more. These include priority room locations, reserved dinner tables, and a group photo shoot, making booking seamless for more prominent family and friend groups. Club Med provides a discount for groups of 20 or more, addressing one of the primary motivations for multi-generational travel: cost savings.
Davies explains, “Multi-generational bookings represent 76% of our group bookings for the first half of 2025, an increase of 48% from the second half of this year. Our all-inclusive offering ensures a hassle-free experience, allowing guests to focus on creating special memories.”
Economic Considerations and Budget-Friendly Travel
Despite current cost-of-living pressures, 44% of respondents indicated that the expense of their multi-generational holiday is shared equally among adult travellers. Budget remains crucial for 27% of Aussies when planning these trips. The financial benefits of travelling in larger groups are evident, with significant savings on accommodations and activities.
More than a third (35%) of Aussies choose multi-generational holidays for the cost advantages, a sentiment echoed by Davies: “Our personalized approach with Generational Getaways elevates the experience, ensuring everyone enjoys their holiday without worrying about the budget.”
Addressing Diverse Interests with All-Inclusive Offerings
One of the main challenges of multi-generational travel is accommodating different interests within a group. Club Med’s all-inclusive resorts provide the perfect solution, offering premium accommodation, gourmet dining, an open bar, land and water activities, sports, entertainment, and Kids Clubs for various age groups.
A third (38%) of Australians cite differing interests as their biggest frustration when booking multi-generational holidays. However, the all-inclusive nature of Club Med resorts allows families to enjoy various activities without the stress of planning or additional costs.
The Future of Multi-Generational Travel
The rise of multi-generational travel signifies a shift towards more inclusive and connected holiday experiences. With Club Med’s Generational Getaways, Australian families can look forward to stress-free vacations that cater to everyone’s needs and preferences.
For those interested in booking Generational Getaways, Club Med provides dedicated Travel Experience Designers to assist with groups of eight to 19 guests. Larger groups can contact the Meetings and Events by Club Med team for bespoke arrangements and discounts.
For more information on Generational Getaways by Club Med and to make a booking, visit the Club Med Travel Agents Portal or contact their team directly.
Contact Information for Bookings
- For groups of 8 to 19 guests, contact Travel Experience Designers at 1800 258 263 or clubmedsupervisor@bluelinkservices.com.au.
- For groups of 20 or more, reach out to Meetings and Events by Club Med at australiagroupsales@clubmed.com or call +61 292650520.
*Terms and conditions apply.
As multi-generational travel continues to gain popularity, Club Med’s innovative offerings position it as a leader in this emerging market. By addressing the unique needs of large family groups and providing an all-inclusive, hassle-free holiday experience, Club Med ensures that Australians can create cherished memories with their loved ones in 2024 and beyond.
This trend reflects a broader shift towards travel experiences that prioritize family connections, making multi-generational holidays a key focus for the future of tourism in Australia.
Written by: Michelle Warner
