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 Nikki Beach Global, the international luxury lifestyle and hospitality brand, proudly announces its transformation into Nikki Beach Hospitality Group, marking a significant milestone in the brand’s 25+ year journey. This evolution follows the introduction of the brand’s new restaurant concept, Lucia, launched in March 2024, which joins the group’s portfolio of Nikki Beach resorts, beach clubs, residences, and lifestyle boutiques. On the heels of these exciting updates, the group is ramping up for the 2024 summer season in which the seasonal Nikki Beach locations in Saint Tropez and Ibiza will unveil major renovations.

The Nikki Beach resorts in Santorini, Porto Heli, and Montenegro, and beach clubs in Saint Tropez, Marbella, Mallorca, Ibiza, Monte Carlo, Costa Smeralda, and Montenegro will be opening between April and June with programming spanning music, dining, entertainment, fashion, film and art. Nikki Beach is once again elevating its culinary offerings, hosting special events with prominent guest chefs including Irene Martinez of Nus Restaurant, Michelin-starred Guest Chef Javier Hoebeek of Fusion 19, Victor Planas from Kensei restaurant, and collaborating with award-winning mixologists including Spain’s David Navarro, who will create exclusive cocktails for the brand’s locations in Ibiza, Mallorca and Marbella that will be available all season long.

There will also be a wide range of musical events across the locations featuring prominent DJs including Amine K, Natalia Paris, Joezi, KC Lights, Calussa, Moojo, Pablo Fierro, HVMZA, and more, as well as daily performances from the brand’s resident DJs and special entertainment from live musicians.

The brand’s lifestyle division, Shop Nikki Beach, which includes lifestyle boutiques at many of the properties worldwide, as well as an e-commerce website, shop.nikkibeach.com, will be launching capsule collections this summer in partnership with Mavrans, Bain De Mer, Gas Bijoux and La Sirène. The exclusive pieces will include custom swimsuits, t-shirts, jewelry pieces and more, and will be available both in the Nikki Beach boutiques and online beginning in early May for a limited time while supplies last.

This year has marked the expansion of the group, with the launch of Lucia Cannes, a fresh new dining experience on the coast of Cannes. Differentiated from Nikki Beach’s barefoot luxury, Lucia celebrates the extravagant, offering a beachfront restaurant, bar and “bain de soleil” dressed in a vibrant ensemble of colours, patterns, and a rich tapestry of textures with a maximalist aesthetic and rotating seasonal menu, open year round.

Looking ahead, Nikki Beach is planning for resort and beach club openings in Antigua, Caribbean; Muscat, Oman; Baku, Azerbaijan, and Ras Al Khaimah, UAE, over the next few years.

European Location Summaries:

BEACH CLUBS

Nikki Beach Ibiza, Spain

Open 25 April – October

Nikki Beach Ibiza – Be one of the first to experience a new era of Nikki Beach Ibiza as the iconic destination has undergone extensive renovations to elevate the beach club layout and design.

This renowned destination in the Balearics has been refurbished for the 2024 season to celebrate the island’s natural allure. The revamped venue showcases a covered lounge area with a wooden pergola and locally sourced decor. Private areas with elegant touches have been added behind the pool beds, catering to groups of various sizes. The restaurant now extends onto a charming beach section, offering guests a unique dining experience with sandy toes and ocean views. Additionally, generously sized cabanas have been erected, providing a private haven complete with cozy seating and daybeds.

Here’s a sneak peek into our exciting happenings this summer, for more, click here:

  • 25 April: “AL-BA” Season Opening

    • At “AL-BA,” the beach club will celebrate the reopening and unveil a stunning new look for the venue.

  • 1 June: “FLO-RA” Made to Bloom – Official Opening Celebration

    • Following a period of renovations, the 2024 summer season opening party will celebrate Nikki Beach Ibiza blooming into a new era.

  • 6 June Onwards, Every Two Weeks on Thursday: “Resonance”

    • “Resonance” will feature a lineup of cool and fresh DJs and musicians highlighting the island’s music culture, including live performances by local artists.

  • 23 June: CE-LE-STE

    • A traditional Spanish festival with a twist, this daytime event will celebrate the longest day of the year with a special music sunset ritual session.

  • 6 September: TAPEO

    • This reinvention of traditional Spanish and Ibizan dishes into gourmet creations will be guided by the vision of Thierry Zaragoza, alongside live performances by artists showcasing traditional dances of the local culture.

  • 6 October: “GIO-IA” End of Summer Celebration

    • As the curtain falls on this revitalized season of Nikki Beach Ibiza, the colorful end-of-summer celebration will be bold and bright.

 

More information about Nikki Beach Ibiza can be found here. Photos can be found here (credit: Nikki Beach Hospitality Group).

Nikki Beach Marbella, Spain

Open 11 April – 29 September

Nikki Beach Marbella – One of the best-known beach clubs, bringing Nikki Beach’s signature all-white decor to Andalusia.

Ongoing enhancements to the venue will continue to showcase its evolution and rejuvenated ambiance. Building upon the success of the ‘sun’ theme that defined the 2023 season events in Marbella for the location’s 20th anniversary, 2024 will solidify Nikki Beach Marbella’s identity as the quintessential “House of the Sun” – a place where the sun always shines. Collaborations with renowned DJs will punctuate the season, and both the White Party and closing celebration will embrace a futuristic theme, signaling a bold step into a new era for Nikki Beach Marbella. This forward-looking approach pays homage to the legacy while embracing innovation, ensuring that every moment is infused with excitement and possibility.

Here’s a sneak peek into our exciting happenings this summer, for more, click here:

  • 1 May: Soleil Soleil with guest DJ Irenee S

  • 31 May: Novae, a New Era of Us –  White Party

    • This classic White Party to celebrate the season opening will include an awe-inspiring production, a special entertainment line-up for a high-energy ambiance, and a white and silver color palette, reviving the legendary dress code. The inspiration for this event will be futuristic, a fun and contemporary theme that gives a nod to a new era of Nikki Beach Marbella.

  • 18 June: Sushimania with Guest Chef Victor Planas from Kensei restaurant

    • In celebration of International Sushi Day, guests will indulge in a special Omakase experience crafted by Chef Victor Planas from the renowned Kensei Restaurant.

  • 23 June: GOLDN – San Juan Celebration

    • To celebrate the arrival of summer and honor the longest day of the year, guests will have the chance to enjoy a special San Juan sunset ritual with the beats by special guest DJ Frankawara.

  • 12 July: Music Fever with special Guest DJ Aaron Sevilla

  • 26 July: Echoes with Special Guest DJ HVMZA

  • 2 August: Sound Waves with Special Guest DJ Joezi

  • 29 September: Gateway: Until We Meet Again Closing Party

    • A celebration of what Nikki Beach Marbella truly is: sun, good vibes and great times! The beach club will continue the futuristic theme that inspired its opening party, this time with a metallic blue color palette.

More information about Nikki Beach Marbella can be found here. Photos can be found here (credit: Nikki Beach Hospitality Group).

Nikki Beach Mallorca, Spain

Open 25 April – October

Nikki Beach Mallorca – Only 20 minutes from central Palma, the beach club will be showing off property upgrades and a season packed with culinary partnerships.

This season, Nikki Beach Mallorca has integrated a sushi kitchen and added sun shades for poolside dining. Renovations also include an updated pool area with new furniture and greenery. The beach club will tantalise taste buds this summer with an array of culinary activations in partnership with various guest chefs.

Here’s a sneak peek into our exciting happenings this summer, for more, click here:

  • 25 – 28 April: Celebration Scents

    • The beach club will kick off the season with guest DJ Steven “Sugar” Harding and will be showcasing new handmade ceramic centerpieces by Arquinesia which are scented to provide the essence of Summer of Mallorca with notes of local fruits and herbs.

  • 13 June: A White Night in Ses Salines, White Party

    • This year the signature White Party is inspired by the salt pans of Mallorca. Guests can don their best all-white attire and enjoy breathtaking performances by the Orchestra Cambra de Mallorca, international guest DJ Pablo Fierro who is making his first-ever appearance on the island, and of course the iconic Nikki Beach entertainers.

  • 17 July A Casa, Culinary Dinner

    • The location will host a specialty dinner crafted by Michelin star guest chef Javier Hoebeek of Fusion 19 and chef Irene Martinez of Nus Restaurant.

  • 21 August: A Casa, Culinary Dinner

    • The second edition of A Casa, a culinary dinner, will feature guest chefs Bernabé Caravotta of Vandal and Santa, and Pau Navarro from Clandestí. They join Rafa Martin of Brass Club for a night of mesmerizing dishes and creative cocktails.

  • 15 – 18 August: Sole, Mare, Amore Ferragosto Weekend Celebration

    • The beach club will offer special culinary creations, fresh cocktails, and unique live music to embrace the Italian celebration of Ferragosto.

  • 7 September: Rubrum

    • Inspired by Corarilum Rubrum, the coral found in the local sea, the venue will showcase shades of red for a farewell to the summer season! Guests should wear their best