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NOBU LogoIn a striking testament to luxury and strategic expansion, Nobu Hospitality, in collaboration with Viet Capital Real Estate (VCRE), announced the opening of its landmark 40th hotel – the Nobu Hotel and Restaurant Ho Chi Minh. This prestigious development underscores Nobu’s robust growth trajectory and reinforces its burgeoning legacy in the luxury lifestyle sector.

The new Nobu Hotel and Restaurant, slated to welcome its first guests in 2026, is strategically positioned in the historic heart of Ho Chi Minh City, District 1. This area is renowned for its rich tapestry of culture and commerce, making it a magnet for international tourists and business travellers. The property promises to be a vibrant hub directly connected to significant landmarks, luxury shopping destinations, and entertainment complexes.

Nobu Hotel, Restaurant and Residences Danang

Nobu Hotel, Restaurant and Residences Danang

The architectural marvel, a 40-story mixed-use tower, is currently under construction and will feature Class A office spaces and the Nobu Hotel occupying the upper echelons. The hotel will boast 135 exquisite guest rooms and suites, a rooftop swimming pool, a cutting-edge fitness centre, and the celebrated Nobu restaurant on the 7th floor. With panoramic views of the bustling cityscape and the tranquil Saigon River, the hotel is poised to offer an unmatched experience in the region.

Trevor Horwell, CEO of Nobu Hospitality, expressed his enthusiasm about the expansion, stating, “The unveiling of Nobu Hotel and Restaurant in Ho Chi Minh City marks a significant chapter in our journey. This isn’t just our second venture in Vietnam; it’s a celebration of our global footprint’s growth to 40 hotels. Our team’s dedication and the continued support of our partners have been instrumental in reaching this milestone.”

Vo Thanh Lam, CEO of Viet Capital Real Estate, highlighted the project’s significance to the local economy and the tourism sector. “The Nobu brand brings with it a promise of excellence and a unique lifestyle proposition. Our collaboration is set to introduce a new dimension of luxury in Ho Chi Minh City, attracting discerning travelers and boosting local tourism.”

Since its inception in 1994, Nobu Hospitality has evolved from a boutique hotel and restaurant in New York City to an international icon in the hospitality industry. With 40 hotels, 76 restaurants, and 12 residential projects worldwide, the brand has become synonymous with innovative luxury and unparalleled guest experiences.

As Nobu prepares to open its doors in one of Southeast Asia’s most dynamic cities, the world watches eagerly. The venture promises to enhance Ho Chi Minh City’s appeal as a premier travel destination and set a new luxury living and hospitality standard.




Written by: Michelle Warner