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Founded by TV personality and entrepreneur Lilly Ghalichi, Lilly Lashes has revolutionized the world of false lashes by creating the ultimate 3D lash concept with a promise to deliver on inclusivity, quality, and innovation to make you feel your most confident. In celebration of National Lash Day on February 19th, Lilly Lashes is excited to unveil a refreshed brand identity including a revitalized website, new packaging, and overall aesthetic that reflects the brand’s inclusivity and prestige feel. At Sephora, the Lilly Lashes rebranding will launch in conjunction with updated styles for the Lilly Lashes x Sephora Collection exclusively available at the retailer.

Lilly Lashes plans to keep the same consistent high-quality lashes, communicate values to customers, and create functional products for users to experience at-home with eye catching packaging. Each box will now be color coordinated and include the collection displayed prominently with a signature message from Lilly unique to the style. The packaging will highlight the style’s dedicated material and technology and remain true to the brand’s heritage with the signature black, gold, and metallic coloring and high-end box. Lilly Lashes is committed to updating the overall look and feel of the brand aesthetic to meet more current, usable, and relevant standards.

From eye shape to price point and style to storage, Lilly Lashes offers transformative, best-in-class, inclusive beauty for all individuals. Exclusive updated styles on Sephora.com and in-stores include the best-selling Lilly Lashes x Sephora Collection Faux 3D Lashes available in four styles with a groundbreaking number of 25+ wears, hand-made product development, and vegan formulas, these lashes demonstrate supreme top quality.

With prices ranging from $12 – $28, Lilly Lashes is affiliated on Impact + Skimlinks (ID: 10078) and available to shop direct-to-consumer at www.lillylashes.com with exclusive styles available at Sephora.