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Fliteboard, a brand of Brunswick Corporation (NYSE: BC), and a leader in the eFoil industry, today announced the introduction of Flite AIR and Flite AIR PRO, the most attainable models in the brand’s portfolio and a significant milestone for Flite as it continues to appeal to a broader consumer at different price points. Since 2017, Flite has been a leader in water sports through its innovative approach and industry-leading technology. The new Flite AIR and Flite AIR PRO, are easy to use, durable, and lightweight, allowing significantly more people to enjoy Fliteboarding.

“We are thrilled to announce the launch of Flite AIR and Flite AIR PRO today at the Miami International Boat Show, one of the most important shows in the world and a wonderful opportunity to showcase these transformational products to a global audience,” said, David Trewern, Fliteboard Founder, CEO and Product Architect. “Flite AIR is great for using on and off boats, docks, rocky beaches, or for school and rental applications. Compatible with most Flite products, the boards can even be used by pros as a durable and lightweight alternative to our carbon fiber boards. These new boards bring to life the fun personality of the product to appeal to a wider audience while staying true to the Flite brand and our pillars–innovation, design, performance, and community.”

The Flite AIR range is designed for fun on the water, offering similar ‘on foil’ performance as premium Fliteboard models at a much lower price point, thanks to the innovative new (patent pending) rigid inflatable board. The board, which has been in development since 2018, combines a solid riding platform with an inflatable drop stitch construction outer bladder that reduces production cost and improves durability, all without a significant weight increase. Both models are easy to transport and learn on yet are responsive and agile for more confident riders.

Flite AIR is 5’8 long, making it suitable for everyone, from beginners and intermediates to advanced riders. The more agile Flite AIR PRO, at only 5’2 long, is similar to the original carbon, Fliteboard Pro. Both models are available in three vibrant colors; Yuzu, Pompelmo and Açai, which all reflect iconic beachside locations. The Flite AIR launch follows a string of recent launches for Flite including the Marc Newson x Flite premium carbon range, FliteScooter, and the new FLITELab* AMP range. Flite AIR leverages Flite innovations including Virtual gears, Unibody Fuselage, FliteJet and board Bluetooth.

The Flite AIR and AIR PRO are priced at $6,995 USD, compared to the full range starting at $9,695 USD which varies by model and configuration.

The Flite AIR and AIR PRO will be officially launched during a media event at the Miami Beach Convention Center on Wednesday, February 14, 2024, at 9:30 a.m. EST. All media wishing to attend the event should RSVP here.