In an inspiring move that promises to reshape the landscape of travel and tourism, G Adventures has announced the triumphant return of its lauded Change Makers agent reward program for 2024. This year, the spotlight shines brightly on 15 dedicated agents from Australia and New Zealand, selected to join an elite global assembly of 75 agents at the highly anticipated third Change Makers GX Summit. This event, set in an undisclosed yet breathtaking location, is a testament to community tourism’s transformative power.

The Change Makers initiative is not just an event; it’s a global movement designed to bring together agents, industry insiders, and key stakeholders to celebrate and amplify the positive ripple effects of travel on local communities. G Adventures, a pioneering force in community-based tourism, continues to lead by example, demonstrating a steadfast commitment to creating meaningful interactions that benefit travellers and their destinations.

The selection process for this year’s summit underscores the innovative approach G Adventures takes towards recognizing and rewarding the efforts of its agents. Participants earn their place at the summit through a unique challenge until May 31, 2024. This challenge encourages agents to deepen their engagement with the ethos of changing lives through travel. By booking trips with G Adventures, agents contribute directly to the welfare of local communities, gaining the chance to witness the fruits of their labor firsthand at the summit.

In concert with the “You Belong with G Experience” initiative, the Change Makers reward program represents a dual-thronged effort to empower agents to make a tangible difference. With every booking, agents are credited with changing lives, earning entries into a selection pool that will ultimately see the top performers from each region and five wildcard entrants jetting off to the summit.

Wildcard entries add an exciting twist to the competition, with criteria including completion of G-learning training modules, fundraising for G Adventures’ non-profit arm, Planeterra, and special recognition for agents booking with G Adventures for the first time. This inclusivity ensures a diverse representation of agents, each with their unique story of impact and dedication to the cause of transformative travel.

The summit promises enriching experiences, from visits to ‘G for Good’ community tourism projects in partnership with Planeterra to explorations of destination highlights that bolster agents’ product knowledge. These experiences are not just educational; they are profoundly moving, offering agents a palpable sense of the positive change they are helping to foster.

Sean Martin, managing director for G Adventures in the Asia-Pacific region, encapsulates the excitement and significance of the event, expressing unparalleled enthusiasm for the return of the Change Makers Summit. Martin’s statement highlights the success of previous summits and sets the stage for an even more impactful gathering in 2024. His message is clear: G Adventures is fully committed to supporting its agents, recognizing them as vital partners in the mission to change lives through travel.

Agents eager to participate in this transformative journey can find more details and register for the challenge on the official G Adventures Sherpa platform. With two powerful campaigns now in play, 2024 will be a landmark year for G Adventures and its community of change-making agents. This initiative is more than a reward program; it’s a clarion call to the travel industry and beyond, highlighting the profound impact that mindful, community-focused tourism can have on the world.

Written by: Jill Walsh

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