In a bold move that marks a significant upshift in Adelaide’s hospitality landscape, IHG Hotels & Resorts, in collaboration with Pelligra Group and ONE7, announces the rebranding and elevation of its Mawson Lakes property into the prestigious Crowne Plaza Mawson Lakes.

Initially set to open as a Holiday Inn & Suites, the 130-room facility has undergone a remarkable transformation and is now poised to debut as a 155-room luxury destination in the latter half of 2024.

This strategic shift responds to the unexpectedly high demand from corporate, leisure, and events sectors, underscoring Adelaide’s growing prominence as a premium travel and business hub. The Crowne Plaza Mawson Lakes will feature state-of-the-art amenities, including 442 sqm of meeting spaces, a modern fitness centre, and a stylish bar and restaurant catering to business and leisure travellers’ discerning needs.

Pelligra Group, a renowned hospitality company and the owner of multiple Holiday Inn properties is set to amplify its portfolio with three more IHG-branded hotels, including Crowne Plaza Carlton and Holiday Inn Richmond. This expansion reflects the group’s confidence in Australia’s premium travel segment’s growth potential.

Matt Tripolone, Managing Director for IHG Australasia & Pacific, highlights the strength of the partnership between IHG and Pelligra Group, emphasizing their shared vision for the future of luxury travel in Australia. This collaboration is seen as a significant contributor to the upscale hospitality landscape in Adelaide.

Chairman of Pelligra Group, Ross Pelligra, expressed pride in their burgeoning IHG brand portfolio, emphasizing the group’s commitment to delivering exceptional hospitality experiences. Similarly, Bruno Muscatello, Director of ONE7, stresses the importance of this development in enhancing the dynamic Mawson Lakes precinct, a testament to their commitment to community enhancement and economic growth.

The Crowne Plaza brand has witnessed a remarkable resurgence in Australia, marked by the opening of new properties and extensive refurbishments of existing ones. The brand’s expansion includes the upcoming Crowne Plaza Melbourne Carlton and Crowne Plaza Shell Cove Marina in 2024 and Crowne Plaza Geelong in 2026, demonstrating IHG’s commitment to delivering premium experiences across Australia.

This development in Adelaide’s Mawson Lakes is more than just a hotel opening; it’s a landmark moment in the city’s journey towards becoming a key player in the global luxury travel and events industry. The Crowne Plaza Mawson Lakes stands as a symbol of this ambition, promising to offer its guests unparalleled hospitality and a new level of sophistication.

With its strategic location and world-class facilities, the Crowne Plaza Mawson Lakes is poised to become a hub for international conferences and high-profile events and a preferred destination for luxury travellers. This initiative enhances Adelaide’s reputation as a premium destination and contributes significantly to the local economy, creating jobs and fostering tourism growth.

As the countdown to its opening begins, the Crowne Plaza Mawson Lakes is set to redefine luxury hospitality in Adelaide, offering an exceptional experience that combines modern elegance with impeccable service. This development marks a new chapter in Adelaide’s evolving story, positioning the city as a must-visit destination on the global luxury travel map.