Jeju Island, located off the southern coast of the Korean peninsula, has been named one of TIME Magazine’s “World’s Greatest Places” for 2023. Dubbed the Hawaii of Korea, Jeju is a popular domestic and international travel destination with its picturesque landscapes, unique culture, and sustainable initiatives.
Nature is a significant draw for tourists with its volcanic formations, including Hallasan, a dormant volcano and the highest point in South Korea. Seongsan Ilchulbong, a tuff cone, is also a popular spot for sunrise viewing and is part of the Jeju Olle Trail that circles the entire island.
Jeju is also known for its regional produce, with mandarin-orange fruit “hallabong” and tender black pork being local specialties. The island’s UNESCO-listed Haenyeo divers, who dive for abalone and sea urchins, are another cultural attraction.
To preserve the island’s natural beauty, Jeju’s local government has initiated plans to become carbon neutral by 2030. Jeju has the highest proportion of electric cars and charging stations in Korea, and EVs are available for rental to explore the island’s attractions and scenic areas.
Luxury hotels have also sprung up in Jeju in recent years. The latest addition is Marriott Jeju Resort & Spa in Seogwipo City, offering views of nearby Beomseom Island and Seogwipo’s columnar joint cliffs.
Jeju’s popularity continues to grow, with the air route between Seoul and Jeju being the world’s busiest and international cruises returning since March. The island’s leisurely island time offers a respite from the hurried pace of life in Seoul.
For more information on travelling to South Korea and Jeju Island, visit the official tourism website at https://english.visitkorea.or.kr/.
Written by: Anne Keam


















